Philadelphia’s Creamy Country Song Celebrates America’s Love for Cream Cheese | LBBOnline

Today, the undisputed category leader Philadelphia cream cheese makes history by dropping its first ever song on Spotify to celebrate Americans’ adoration of cream cheese. Dreamt up by creative agency GUT Miami, Philly’s first-of-its-kind serenade dubbed ‘Land of the Cream Cheese’ leverages tactics including streaming on Spotify/Apple Music, social UGC and OLV for a country music-inspired track ahead of the most patriotic weekend of the year, when cream cheese sales subsequently spike. 

While cream cheese brands normally don’t venture into the music territory, Philly couldn’t let the 132M+ TikTok videos of cream cheese-filled recipes go unrecognised. Ahead of the Fourth of July, ‘Land of the Cream Cheese’ embraces America’s notoriety for putting cream cheese in and on just about anything. From chicken to veggies and pasta to coffee, fan UGC reinforces what Philly has known for 150+ years: its cream cheese can make anything creamier.

Philly tapped rising country star Travis Yee (1M TikTok followers) to bring the patriotic lyrics of ‘Land of the Cream Cheese’ to life in the recording booth.

“As an iconic brand that has been around for more than 150 years, Philadelphia shares our fans’ passion for proudly using our cream cheese to make anything and everything creamier. We’re excited to recognise fans’ fervour in a way that’s never been done before and let them know that we see and appreciate their cream cheese devotion.” said Keenan White, senior brand manager, Philadelphia cream cheese.

“Love for cream cheese is something to be proud of, so we decided to sing about it. This song celebrates all the ways Philadelphia cream cheese can be enjoyed and does so in a unique way for an iconic brand.” said Andy Tamayo, creative director at GUT Miami.

‘Land of the Cream Cheese’ hits all major music platforms including Spotify and Apple Music starting today.