Limerick business makes major aquisition

The news was announced in a joint statement this week.

A long-standing Limerick business has announced a major acquisition to its business portfolio. 

Limerick Travel will take control of B&B Ireland’s booking distribution platform which will allow them to grow their business. 

The move marks a significant milestone in Limerick Travel’s ongoing commitment to offering a wide range of tourism products to their overseas clients and trade partners.

Current customers of B&B Ireland and B&B owners can expect uninterrupted service and support during this transition. The platform will continue to operate under the “B&B Ireland” brand.

“We are excited about the possibilities that this acquisition brings to Limerick Travel” said Peter Brazil, Managing Director of Limerick Travel. “By combining our strengths and expertise, we are well-positioned to operate and further develop the B&B tourism product for the years ahead using over 50 years’ experience to grow the platform.”

Helena Healy, Chief Executive B&B Ireland said “for the B&B Sector and B&B Ireland Members, this development secures the future of the International Trade and Consumer visitors into Ireland continuing to experience this very special product that is an important part of the Irish tourism experience”

[Via Getty Images]