LIV Golf receives big financial boost thanks to Dustin Johnson

The LIV Golf team 4Aces, captained by Dustin Johnson, received a sizeable financial lift through a recent partnership with Magellan Jets.

Magellan Jets was announced this past Wednesday as the “official private aviation provider” for 4Aces, according to the agreement.

Joshua Marc Hebert, the CEO of Magellan Jets, agreed that the collaboration worked well since many golfers had already chosen the company as their primary private jet provider.

Johnson and his fellow 4Aces membersPat Perez, Patrick Reed, and Harold Varner IIIare poised to star in several advertising campaigns for the aviation firm.

Hebert elaborated on why they chose to go ahead with the partnership: “A big reason we are doing this is to have access at LIV tournaments for our customers. Our customers love all four of these players on the 4Aces, and they’re willing to come to some of our events,”

He further explained how the pact would enhance customer experience, saying, “When our customers come to Boston, they want to go see Fenway and we get them the most amazing access. They want to go meet Sam Kennedy, they get front row and we’re able to show them the locker room, which has Magellan Jets all over it,”.

Hoping for continued positive impact, Hebert added, “Hopefully, we will get introduced to more customers, but the secondary reason is getting introduced to some of the players. DJ is a well-respected golfer and one of the alphas in the league. If people feel he’s getting a great service from Magellan Jets, maybe they’ll want to chat with us too.”

The 4Aces have teamed up with Magellan Jets, securing a luxurious travel solution and setting the stage for future high-profile sponsorships. This partnership with the renowned jet company could serve as a blueprint for other potential sponsors to join forces with LIV Golf, thereby enhancing the Saudi-backed golf league’s global reach.

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LIV could also reap benefits from Magellan Jets offering exclusive travel packages to LIV Golf events, providing fans with a unique and memorable experience. 4Aces General Manager Rosaasen noted that securing deals as a member of LIV Golf has become significantly easier compared to the challenging early days when they had to beg to get potential sponsors on the phone nearly.

LIV Golf Commissioner Greg Norman previously mentioned that the future format of LIV could include designating a home golf club venue for each team on the tour. These venues would host an annual tour event, allowing teams to forge stronger bonds with their fans and providing more intimate and frequent access to their favorite players.

Johnson’s hometown ties to South Carolina add a personal touch to this endeavor, potentially transforming his hometown into a key hub for LIV Golf activities. As the 4Aces lead this initiative, the partnership with Magellan Jets could pave the way for a state-of-the-art facility for Johnson near home.

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