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I was expecting Anna Cascarina to be normal. That’s the USP of the stylist turned influencer on Instagram, where she has 121,000 followers. She’s 50. She’s a size 16. She lives in Hertfordshire. She wears clothes that look current, that reference trends, but that look real-world; look as if they would work in an office, on a bus, on a trip to the dentist; look as if your husband might get them, or even your mother-in-law.

Even so, talking to Cascarina I realise she is more normal than the normal I was expecting. Not fashion normal, in other words, but normal-normal. For example, she — like so many non-fashion women I talk to — tells me that she “totally lost my way with fashion” after