Debenhams taps fabric commerce platform to boost fashion and beauty shopping experience — Retail Technology Innovation Hub

“fabric’s innovative and modern platform has transformed how we manage and deliver products across any channel, allowing us to significantly scale our offering and provide the best experience for shoppers,” says Dan Finley, CEO at Debenhams.

“With fabric, we have the flexibility and business agility to make real-time changes and merchandise our products at the speed our business demands.”

Migrating from its legacy system, Debenhams says that it implemented fabric’s enterprise solution to boost data quality, reduce manual entry, and streamline operations, all within a three-week timeframe.

It now has a single source of truth for product data, across both first-party and third-party vendors, streamlining workflows and providing standardised data across all sources. 

Its merchandisers can easily centralise, organise, and deliver data efficiently and in real-time in fabric’s operator console.

And now, with the platform, they have the agility to incrementally integrate new commerce services, aligned with their evolving business requirements.