Breaking The Mould: With Almost Half (45%) of Young Adults Keen To Try New Sports This Summer, Team GB’s Karam Singh Empowers Brits With The Ultimate Tips and an Open Space Pop Up Near London’s Iconic Tower Bridge

• Brits are excited about new sports hitting our screens this Summer, with a quarter of young adults excited to watch them at the Olympic and Paralympic Games Paris 2024

• Team GB athlete and Team Samsung Galaxy ambassador Karam Singh celebrates the introduction of breaking to the Olympics with an exclusive workshop in an iconic open space near London’s Tower Bridge

• As part of Samsung’s ‘Open Always Wins’ Paris 2024 campaign, Karam Singh is inspiring young people to take to the floor and try a new sport

London, UK – 30 May 2024 – The Olympic Games Paris 2024 are set to be bigger than ever this year, particularly amongst young adults, with a whopping 54% planning to watch Paris 2024.

Adding new activities to this year’s games has inspired more than a third (39%) to be more adventurous with sports. In particular, breaking – or breakdancing – has caught the eye of a fifth of Brits who say this sport is on their TV agenda this summer, alongside surfing, sport climbing and skateboarding.

Whilst there is excitement to watch athletes on screen, 47% feel the UK lacks opportunities for them to try sports themselves.

With this in mind, Worldwide Olympic and Paralympic Partner Samsung, and impressive newcomer to Olympic Games Paris 2024, Karam Singh, are encouraging the nation to try new sports.

Karam comments “Don’t be afraid of being open to new possibilities”, as he shares his top breaking moves and how to embrace them:

1. It’s all in the footwork – One of the most important categories in Breaking is footwork! Footwork is based around steps or patterns that are usually performed on all fours. Breaking starts with mastering the “0 position” – a low squat with your heels flat on the floor. And here’s the secret weapon – ditch the flat hands! Get comfy holding yourself up with just your fingertips, building strength and balance for footwork patterns such as Six Step, CCs, Hooks and Kick.

2. Top Rock –Ignite your inner breaker with ‘top rock’, the opening act of breakdancing. Unlike the floorwork, this is your chance to shine standing tall. Staying light on your feet is key, so let loose and let your character show. It’s not about what you do, it’s how you do it! Some killer moves to master are the cross step, Indian step and salsa step.

3. Power Moves – Ready to push the boundaries? It’s time to try out power moves. These are the wow-factor moves – head spins, backspins, flares, windmills and air flares – the ultimate crowd-pleasers. Conquer them by working on your core strength, ensuring you have solid basic freeze positions, good technique and most importantly being fearless. Fear is not real so just go for it!

To open up breaking and empower young people to get moving, Karam brought local dance communities from across the capital together for an exclusive breaking workshop on the popular St Katharine’s Way^[1] near the iconic Tower Bridge, known for being a cultural hub of the capital.

The workshop saw Karam lead a showcase of live breaking demos and how to do them, all captured hands-free with the Flex Mode feature on the Samsung Galaxy Z Flip5.

“At Samsung, we believe in opening up new experiences and meaningful connections. We’re championing this in our Open Always Wins campaign as a Worldwide Olympic and Paralympic partner, and are excited to use this as a platform to raise awareness of new sports such as breakdancing. By working with Karam to host an exciting community event in a thriving London hotspot, we’re empowering young people to be more open to trying new sports and defying limitations.”  said Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division.

Joining Team Samsung Galaxy’s roster for Paris 2024, Karam is one of 25 athletes who will each embody the spirit of the ‘Open Always Wins’ campaign throughout the Olympic and Paralympic Games Paris 2024. A movement to articulate Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that leads to new perspectives.

Whether you’re trying to perfect your footwork or framing your freezes, Samsung’s Galaxy Z Flip5’s form factor with its show-stopping, hands-free camera ensures breakers never miss a trick. To learn more about the Galaxy Z Flip5, please visit: https://www.samsung.com/uk/smartphones/galaxy-z-flip5

[1] Under the expert guidance of breakdancing professional Karam Singh, attendees learned the fundamentals of breakdancing moves in a safe and controlled environment. As with any physical activity, participation was at the participant’s own risk.