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Dear Vicki: How do I price my new beauty product range so I can one day turn a decent profit?

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3 months ago

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Dear Vicki: How do I price my new beauty product range so I can one day turn a decent profit?

When you are setting prices, take into account what you consider to be the unique benefits and features of your products. Photo: Getty

Q I have just launched a new range of beauty products. I was inspired by the success of several Irish entrepreneurs in that space, the likes of Aimee Connolly and Joann Mahon, the founder of Millies.ie.

It’s not that I expected this to be easy, but according to the research I did, there was a huge ramp-up in spending on beauty products during Covid, as consumers spent more time at home and were maybe more conscious of their appearance due to all those Teams meetings and Zoom calls.

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