Connect with us

Bussiness

Dear Vicki: How do I price my new beauty product range so I can one day turn a decent profit?

Published

6 months ago

on

Dear Vicki: How do I price my new beauty product range so I can one day turn a decent profit?

When you are setting prices, take into account what you consider to be the unique benefits and features of your products. Photo: Getty

Q I have just launched a new range of beauty products. I was inspired by the success of several Irish entrepreneurs in that space, the likes of Aimee Connolly and Joann Mahon, the founder of Millies.ie.

It’s not that I expected this to be easy, but according to the research I did, there was a huge ramp-up in spending on beauty products during Covid, as consumers spent more time at home and were maybe more conscious of their appearance due to all those Teams meetings and Zoom calls.

Related Topics:
Continue Reading