Shopping
Michael Kors rolls out Mastercard GenAI-powered shopping assistant
Michael Kors has become the first retailer to integrate Mastercard’s generative AI assistant, Shopping Muse, into its US website.
Unveiled late last year, the Shopping Muse tool – developed by Dynamic Yield, which Mastercard acquired from McDonald’s – promises to re-create the in-store, human experience by translating customers’ colloquial language into tailored product recommendations, complete with suggestions for coordinating products and accessories.
Mastercard says that this type of personalised approach can boost shopper satisfaction and increase revenue; in initial tests, Shopping Muse generated around a 15-20% higher conversion rate than traditional search queries.
Dynamic Yield CEO Ori Bauer says: “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use. Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.”
From Stadium to Screen: How Technology is Changing Sports Viewing
20/7/2024 Horse Racing Tips and Best Bets – Flemington, Flemington Cup day
Indian tech hub Karnataka state’s move to reserve jobs for locals not finalised, chief minister says
Financial picture dramatically improves for Shamrock Rovers in 48 hours with Sinclair Armstrong deal and European win
Our fashion editor’s favourite affordable bag is 20% off today
Jay Shah’s Big Decision Hovers Over Cricket’s Associate Member Directors Election
Budget shampoo that adds MAJOR volume boost is on sale for Amazon Prime Day: ‘Your hair feels fuller and thicker’
Being active on your commute lowers risk of disease and mental health
Tiger Woods cops brutal Open schedule as full Round 1 tee times revealed
