Chi Chi London partners SHOPLINE to offer more personalised shopping – TheIndustry.fashion

Womenswear brand Chi Chi London is partnering with SHOPLINE, Asia’s largest commerce services platform, to create a more premium and personalised shopping experience and propel further growth.

By leveraging SHOPLINE’s advanced technology and customer insights, Chi Chi London will be able to create a more engaging and tailored shopping experience for its customers.

The partnership will allow the brand to offer personalised recommendations, exclusive offers and a seamless shopping journey.

Steven Wood, Chief Technology Officer of Chi Chi London, said: “SHOPLINE was built for the fashion industry and it is massively ahead of the curve in terms of understanding of how people shop and the importance of personalisation in every transaction.

“With its innovative platform, we can offer a uniquely tailored experience and connect with our customers on a deeper level.

“This will allow us to anticipate their needs and preferences, providing a seamless and enjoyable shopping journey that not only increases conversions, but actually fosters long-term relationships, which is often missed in the fashion space.”