Equine Network launches MySeniorHorse.com to support senior equids

Albuquerque, N.M., June 20—Equine Network LLC has partnered with Linda Mars and the Mars portfolio of equine-focused products and services and is proud to announce the launch of MySeniorHorse.com, a dedicated website aimed at educating and assisting owners and managers of senior equids. This innovative platform aspires to be the world’s leading source of information on horses, donkeys, and mules that are 15 years of age or older.

My Senior Horse’s mission is to promote the health and welfare of senior equids through comprehensive educational resources. The website will deliver valuable content across various digital platforms, including social media, videos and more. My Senior Horse’s vision is to provide the most reliable and easy-to-understand information to help care for senior horses, donkeys and mules globally.

The website will feature contributions from industry experts who are passionate about senior equids. Topics will range from the basics of “What is a Senior Equid?” to the latest research affecting older horses, donkeys and mules. Whether it’s Olympic horses or beloved backyard pets, MySeniorHorse.com will cover it all.

‘Passion project’

“MySeniorHorse.com has been a passion project for our editorial team for the past few years,” said Tom Winsor, CEO of Equine Network LLC. “We know our audiences are hungry for a fact-based, easy-to-understand resource to help them care for their senior horses, donkeys and mules, and we are excited to have found the perfect partner to bring it to life in Linda Mars and the team at Mars portfolio of equine-focused products and services.”

Linda Mars added, “Caring for a large herd of senior equids myself, this is a passion project for me. MySeniorHorse.com will offer invaluable resources to ensure these magnificent animals receive the best care possible as they age.”

The Mars portfolio of equine-focused products and services includes BUCKEYE™ Nutrition, SPILLERS™, WALTHAM™ Equine Studies Group, ANTECH™, SOUND® and MARS EQUESTRIAN™. For more information about My Senior Horse and to access the resources, visit www.MySeniorHorse.com.

Contacts

• Media Inquiries: Marla Bickel, Vice President of Data and Content – [email protected]
• Partnerships and Collaborations: Katie Clinebell, Director of Client Services – [email protected]

About Equine Network LLC

Equine Network LLC is a leading provider of media, events and digital content in the equestrian industry. With a mission to educate, entertain and connect equine enthusiasts, Equine Network produces a wide array of publications and digital platforms dedicated to the horse community.

About the BUCKEYE™ Nutrition Brand

The BUCKEYE™ Nutrition brand combines science, innovation and a genuine passion for horses to produce the highest-quality, safest feed possible. Every product is formulated by equine nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by Mars Incorporated. All BUCKEYE Nutrition products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on animal care. In business since 1910, Mars Horsecare US is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives. Visit BuckeyeNutrition.com.

About the SPILLERS™ Brand

The SPILLERS™ Brand is a proud partner in care and strives to lead, support and communicate research to continually expand knowledge and improve horse health worldwide. Having produced the first ever compound feed for horses back in 1958, the SPILLERS Brand now has feeds to suit all types of horses and ponies, including fibers, balancers, Laminitis Trust-approved products and a superior range of Thoroughbred breeding and racing feeds.

All SPILLERS products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on pet nutrition and home to the WALTHAM™ Equine Studies Group, led by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS.

The SPILLERS Brand is part of Mars Incorporated, who put quality at the heart of everything.

About the Waltham Petcare Science Institute and the WALTHAM™ Equine Studies Group

The Waltham Petcare Science Institute is Mars Petcare’s pet research center. Our work focuses on the nutritional and behavioral needs of pets, as well as preventive health. We use this knowledge to support development of innovative products and services, advancing science to deliver our Purpose: A BETTER WORLD FOR PETS™. The WALTHAM™ Equine Studies Group, which is headed by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS, is dedicated to advancing the science of horse nutrition and provides the scientific support for Mars Horsecare globally including the BUCKEYE™ Nutrition, SPILLERS™ and WINERGY™ brands. By collaborating with key research institutes and universities around the world its work remains at the forefront of equine nutritional science.

About ANTECH™ and SOUND^® EQUINE

ANTECH™ has been a trusted partner to veterinarians for nearly 40 years. Our complete diagnostic solution for both large and small animal practitioners includes veterinary reference laboratories across North America, Europe and Asia; a complete lineup of in-house diagnostic analyzers from Heska and Scil; best-in-class imaging equipment and services from Sound^® and Scil; and the industry’s most trusted telemedicine offerings and AI-powered diagnostic tools from ANTECH Imaging Services. Above all, we value partnership, both in our long-standing relationships with industry-leading vendors and our continued dedication to the largest veterinary customer base in the market. 

The right diagnostics at the right time—all from ANTECH. Visit us at antechdiagnostics.com.

About MARS EQUESTRIAN™

MARS EQUESTRIAN™, funded by Mars Incorporated, is the link between our iconic brands and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines to stewarding the power of horses on society and sustainability, the MARS EQUESTRIAN Brand is dedicated to our purpose to improve the lives of horses, pets and the people who love them. For more information, please visit www.marsequestrian.com and join us @marsequestrian.