Amazon Prime Day 2024 – live: Top deals from big brands

Apple deals tend to be few and far between, but Prime Day 2024 has broken the mould with a bunch of enticing offers on the tech giant. As well as saving on iPads and iPhone, this Watch deal is really worth shouting about.

Apple Watch series 9, GPS: Was £429, now £344, Amazon.co.uk

You can save a sizeable 20 per cent on the latest and greatest Apple Watch Series 9 smartwatch this Prime Day, taking it down to its lowest-ever price. Released in September, “it features an always-on display and the brightest screen on any Apple Watch ever,” our writer said in their review. “The new S9 processor really makes it stand out.”

A Prime Day deal to make you smile, some of the best models from Oral-B have been reduced by around £200. The new sale prices mean that you can get some highly-rated, dentist-approved electric toothbrushes for less than £100.

Oral-B Pro 3 electric toothbrush for adults: Was £100, now £40, Amazon.co.uk

The best affordable electric toothbrush Oral-B makes, the Pro 3 is noticeably less powerful than the iO range but will essentially clean your teeth just as competently as the more expensive brushes”, our tester said, crowning this toothbrush the best overall pick in their review. Featuring different speed settings and a whitening mode, the Pro 3 left our tester with that “‘just been to the dentist’ feeling”. Now, you can save a huge 60 per cent.

Prime Day debuted in 2015 as a one-day event to celebrate Prime members. Falling on 15 July to mark the retailer’s 20th birthday, the sale has evolved into a flagship 48-hour event in the nine years since.

As well as mega savings on beauty, appliances and tech, it is first and foremost an Amazon sale, so some of the best discounts are on Amazon-own products. This means that Prime Day is a great time to buy a Kindle, an Echo, or just about any Fire TV device available. Of course, you’ll need a Prime subscription to access any of the savings. Amazon Prime costs £8.99 per year or £95 per month.

Perfectly timed to help you stock up on summer essentials at a fraction of the cost, I’ve found the best deal going on gradual fake tan this Amazon Prime Day.

Reduced by more than 50 per cent, Dove’s cult summer revived lotion needs little introduction among fake-tan devotees. For the uninitiated, the lotion nourishes and hydrates skin (hello aloe vera and glycerin), while giving you a radiant and natural-looking glow.

Dove summer revived medium to dark gradual tanning lotion: Was £8.50, now £3.75, Amazon.co.uk

If you’re after an affordable fast-track to an understated glow, Dove’s budget buy is hard to beat. Whether applied on clean skin for a naturally radiant look or used to enhance an existing tan, the multipurpose formula hydrates, nourishes and bronzes.

I love the subtle scent (good for those who don’t like the biscuit-like smell of fake tan), and its moisturising formula leaves skin smooth and supple for up to 48 hours. Just one application is enough to see instant sun-kissed results, and the lotion consistency helps prevent tell-tale streaks.

Nespresso coffee machines take the faff out of making your morning brew, thanks to their simple design and pod compatibility. If you’re in the market for a model from the vertuo range, you can save £100 on the below machine right now.

Nespresso vertuo next coffee machine: Was £169, now £69, Amazon.co.uk

A capsule coffee machine that is compatible with all Nespresso vertuo capsules, investing in this model means you can choose from more than 30 different blends when making your morning brew. Getting to work at a touch of a button, the vertuo next also boasts the ability to make your coffee in your preferred volume, with options including an espresso size, double espresso, gran lungo, large mug and carafe.

Meanwhile, you can ensure you stay in the loop when it comes to descaling and other updates, thanks to the option to pair the machine with your smartphone. Right now, you can save 59 per cent on the appliance.

Prime Day 2024 kicked off on Tuesday 16 July and is set to finish on Wednesday 17 July. The sale started at midnight today and ends at 11.59pm on Wednesday, giving you a full 48 hours to shop the discounts.

Searching for a TV upgrade? Amazon’s Fire TVs are heavily discounted right now and promise a cinematic experience at home.

Amazon Fire TV 55in Omni QLED series 4K TV: Was £749.99, now £429.99, Amazon.co.uk

Reduced by a massive 43 per cent, you can save hundreds of pounds on Amazon’s Fire TV 55in Omni QLED series 4K model right now. For vibrant, clear and crisp pictures, you can’t go wrong with the Amazon Fire TV. Thanks to QLED technology you can expect all your favourite movies and shows to be leaping off the screen with vivid lifelike colours.

This TV is, however, more than just a pretty picture. It’s made for streaming so you will have total easy access to all your favourite subscriptions from Netflix and Disney Plus to, of course, Amazon Prime Video and many more.

For those still unconvinced about air fryers, I’m here to tel you how these nifty kitchen appliances can actually transform your cooking routine. From grilling halloumi to roasting vegetables or cooking fish fingers, I throw everything in my trusty air fryer (it’s perfect for lazy cooks).

Now, this popular air fryer from Ninja is discounted to just £160 this Prime Day, and comes tried and tested by the team.

Ninja foodi AF400UK 9.5l dual-zone air fryer: Was £249.99, now £159.99, Amazon.co.uk

Living up to the hype in our tried and tested review, our tester was sold on its supreme cooking power, which meant that not only did the 9.5l dual-zone model cook foods much faster than other models, but foods “ended up a lot tastier and crispier” too. The air fryer comes with six cooking settings, from roasting to reheating, and you can even “sync the drawers to be ready at the same time”, our tester added.

The humble doorbell has been given the high-tech treatment with these bits of tech, courtesy of Ring. Allowing you to see and speak to whoever’s at your doorstep, even when you’re not at home, my household have just got one (late to the game, I know).

If you’re also late to the smart doorbell party, fear not as I’ve found a great deal on one of the industry’s bestsellers.

Ring video doorbell 3 plus ring chime: Was £189.98, now £79.99, Amazon.co.uk

Calling all home-owners, we have spied a solid saving to upgrade your security system – there’s 58 per cent off Ring’s video doorbell 3. An upgrade from the original Ring video doorbell 2, the new model features improved motion detection, as well as a dual band wifi connectivity option (allowing for 2.4 or 5.0 GHz).

Known for their pastel pink packaging and contemporary-cool feel, Grind helps us recreate the barista experience at home thanks to its beans, ground coffee, French presses and accessories. But it’s the One Nespresso pod machine that is the star of the show.

Small but mighty, the stainless steel machine will take pride of place in your kitchen. Now it’s on sale for Prime Day (and it’s already in my basket).

Grind One Nespresso compatible pod machine: Was £295, now £220, Amazon.co.uk

Our favourite best-buy coffee machine from cult-favourite London coffee shop Grind is currently 25 per cent off at Amazon. The industrial style machine was praised by our tester for its “looks, durability and quality of coffee”. And, as you’d expect, it “made a great cup of coffee with a decent crema”.