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Amazon’s Prime Day fashion deals rock — get Adidas, Columbia and Hanes starting at $8

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Amazon’s Prime Day fashion deals rock — get Adidas, Columbia and Hanes starting at

Welcome to the most wonderful time of the year! No, it’s not the winter holiday season (and you can surely tell by the weather) — it’s Amazon Prime Day! During the next two days, you can rack up major savings across myriad shopping categories.

For their 2024 installment, Amazon has bestowed marvelous Prime Day markdowns on popular apparel, shoes and more, so if you’ve been waiting to fill your closet with fresh new finds, it’s the perfect time to get going. There are thousands of Prime Day fashion deals already live even as you read this. Some people might find the selection overwhelming, but not you, because we’re here to navigate you toward best of the best style deals.

Instead of browsing page after random page of sale items, we suggest breaking it all into categories. Are you looking for clothing, shoes or nifty accessories? This should make getting the best fashion deals into your Amazon cart much more manageable. Our team has scoured the mega-retailer and curated a list of the best deals on clothing, accessories and shoes from brands you’ve long loved (Hanes, Adidas, Bali) and brands you simply must get acquainted with (Colorfulkoala, The Gym People).

When you’re done, be sure to check out our roundup of the best Amazon Prime Day deals. Happy shopping!

Amazon

Underwire bras don’t have to be uncomfortable — take it from the thousands of reviewers who adore this one. It was designed to be extra lightweight and smooth things out under your tops, and the convertible straps can be worn straight or crisscrossed. The lace detail makes it look more elevated than your standard T-shirt bra, and it’s nearly 70% off (which is almost as cheap as last year’s Prime Day). 

Check out our roundup of the best bras of 2024 for more. 

$17 at Amazon

Amazon

Yahoo readers and Amazon shoppers alike can’t get enough of these supremely comfortable shorts, which feature an adjustable drawstring waist and, very conveniently, pockets. They’re made from a soft cotton blend (the black and navy options are 100% cotton!).

Reviewers of all ages have been singing their praises. One satisfied shopper even called them “unicorn shorts.” Even better? They’re almost as cheap as they were on Black Friday.

$11 at Amazon

Amazon

We’d all like a little tummy control from our pants, but we don’t want to be squeezed like a sausage. This flowy culotte is slim and trim where it counts, cinching the waist and tightening that tummy thanks to an extra-thick waistband and a stretchy, moisture-wicking fabric.

$28 at Amazon

Amazon

Not a fan of shorts? Join the club. Luckily, these cropped Hanes pants make the comfiest alternatives: breezy enough to keep you cool, but with a bit more coverage. 

We love that they have an adjustable drawstring waist and no itchy tags — other brands, take note! Grab ’em while they’re nearly 60% off. 

$10 at Amazon

Amazon

Thick-thighed ladies, rejoice! These seamless shorts are here to rescue you from sweaty situations. They’re beloved by thousands of reviewers for a reason (or three): they stay put, provide comfortable coverage for our most sensitive areas and even give a slight slimming effect without the suffocating compression of heavy-duty shapewear, according to many wearers.

$18 at Amazon

Amazon

With a satin-like sheen and romantic lace detailing, this tank is a lovely and versatile wardrobe piece. Pair with a cardigan, jean jacket or blazer.

The top is currently available in 20 colors, including electric blue, lavender and turquoise. It also comes in sophisticated neutrals like soft pink, pale gray and a nude-like peach.

Save $19 with coupon and Prime

$16 at Amazon

Amazon

Made of a breathable, sweat-wicking cotton-spandex blend, these panties are stretchy enough that you’ll be able to move around in comfort, while their wide band acts as a supportive panel to help keep everything in place. Another plus? They’ve got full-coverage backs, in case you’re not a fan of “cheekier” undies, and many Amazon customers assure us they don’t ride up (the worst).

We love these jewel tones, but the undies also come in a dozen other combos, whether you like brights, pastels, neutrals or all of the above (prices vary depending on selection). Get them in sizes up to 5X.

$14 at Amazon

Amazon

You could get three of these popular bodysuits for less than the cost of one Skims bodysuit — and some shoppers say it’s even better than Skims. Made from a soft, breathable polyester-spandex blend, the Brabic hugs you in all the right places; its firm-control midsection sucks in your waist, fans say. 

With adjustable straps and full coverage in the back, it even helps lift and shape the bum. A three-hook closure at the crotch makes it bathroom-friendly, too — a total must in bodysuits.

$17 at Amazon

Amazon

At just $17 (down from $29) in most colors and sizes, this fan-favorite tee with 27,000+ perfect five-star reviews is a total steal. In fact, it’s the cheapest it’s been since last Prime Day. So why not get several shades to add to your wardrobe?

We know you’re wondering — why is a simple top so popular? For starters, it has a slouchy fit and is made from breathable, opaque fabric (yes, even the white). It comes in over 40 colors, ranging from bright to simple and versatile, plus a bunch of prints. Bonus: It has a stylish pocket, and rolled-up sleeves for an effortlessly cool look.

“Love this top. This is better than I expected!” a reviewer shared. “Fit is nice. This is not one of those junky tees that cling in all the wrong places. This is a great quality tee that fits perfectly and looks polished and put together.”

$17 at Amazon

Amazon

Thousands of Amazon shoppers adore these luxe-feeling leggings, and for good reason: They provide high quality at a super-low price. 

Their high waist is seamless, so it supports you without digging and offers great tummy control without uncomfortable compression. They are made with flatlock construction, which minimizes bulk, and the material used is absolutely buttery soft. And, the leggings are also lightweight and moisture-wicking with a four-way stretch. So, there’s support, but you feel like you’re almost wearing nothing!

$18 at Amazon

Amazon

This is possibly the most popular fleece jacket ever made. If you’ve never owned one, it’s time to get one. If you have owned one, it’s time for a new one! Yes, even in the summer — after all, there’s no time like warm-weather season to save big on cold-weather essentials.

Made of soft maximum-thermal-retention (MTR) filament fleece, this piece works to keep you toasty even on the coolest days. It’s thin enough to also serve as the perfect under-layer with a parka or puffer in winter. Large side-zip pockets securely hold phone, keys and cash. And the collared neck is not only super-flattering but it’s also ultra-practical, negating the need for a scarf.

$45 at Amazon

Amazon

If you’re looking for denim that’s designed to fit real women of all shapes and sizes, the Amanda jeans definitely fit the bill (pun intended). They’re a classic high-rise that sits at your natural waist and will pair with just about anything. And psst…they’re over 60% off!

This fan is in love: “Absolutely love, love, love these jeans! They wear well, look great and just get softer with each wash. Will buy again!”

$17 at Amazon

Amazon

With a relaxed, vintage-inspired fit, these denim duds are a true American classic — and great-looking to boot (cut). 

“The perfect jeans,” raved one reviewer. “Fit is perfect. Fabric has just enough stretch to be comfortable in any activity, without becoming ‘saggy’ throughout the day. Highly recommend!”

$37 at Amazon

Amazon

You’re definitely going to want one or two (or three) of these easy-breezy dresses in your closet for the rest of the summer.

This maxi is a blend of poly, cotton and spandex, so it’s breathable, lightweight and a bit stretchy. It’s cut to fall beautifully — it doesn’t cling, but you’re also not swimming in it. Side slits let you show a little leg and give you the option to tie up the hem for a different look. Pockets? You bet! What’s not to love?

Save $16 with coupon and Prime

$27 at Amazon

Amazon

These No. 1 bestselling slip-on sneaks are an unexpected celeb favorite (Martha Stewart is a fan!) and don’t often go on sale — so we suggest snapping them up now. The pillowy shoes have a lightweight cushioned midsole and a removable insole that’s podiatrist-certified, so you know you’ll get the support you need.

$40 at Amazon

Amazon

These sleek sandals are classics for a reason — they go with every casual outfit under the sun, not to mention they have cushy Cloudfoam footbeds. They’re the ultimate “slip-’em-on-and-go” shoe, and even celebs like Courteney Cox are fans.

Check out our roundup of the most comfortable sandals for additional styles. 

$18 at Amazon

Amazon

These sneakers are designed with comfort in mind. The extra-long tongue makes them easy to slip in and out of, while removable insoles hug and contour the foot. 

The EVA outsole is also slip-resistant, helping prevent falls while you’re buzzing around; there’s also a breathable mesh exterior on deck, so your tootsies won’t feel constricted even after a long day on your feet.

$29 at Amazon

Amazon

Those flimsy flip-flops from last season won’t do you any favors this summer, but these cushy sandals just might! They were designed with painful foot conditions such as plantar fasciitis and arthritis in mind. They’ve got built-in arch support and shock-absorbing midsoles for relief, and their lightweight feel will put some pep in your step.

Check out our roundup of the best flip-flops for women in 2024.

$18 at Amazon

Amazon

Featuring a solid rubber sole with an air cushion to put some extra pep in your step, these sneakers have a perforated arch that allows for ventilation and breathability while lending plenty of support. 

Podiatrists have reason to love ’em, too: “Stability, or support, is probably the most important quality of a sneaker or any other shoe that someone will wear if they are to be on their feet for more than a few minutes at a time,” said Richard H. Graves, DPM, of Sol Foot & Ankle Centers in Longwood, California. 

With a knit upper, these walking shoes are slip-ons, which means no fumbling with shoelaces or Velcro straps. The wide tox allows your dogs to stretch out. 

$29 at Amazon

Amazon

When it comes to sunglasses, there’s no style more iconic than the Ray-Ban Wayfarers — and the price just dropped 30% on this pair (lower than last Prime Day!). The frames are made of a lightweight, durable acetate construction while the actual lenses are coated with 100% UV protection. 

In our opinion, you can never go wrong with the tortoiseshell (pictured), but the frames are available in seven other styles, including black. 

$137 at Amazon

Travelambo

Each of these wallets is made of 100% leather, and you can feel extra secure knowing it’s equipped with RFID-blocking technology to keep credit card and ID information safe. 

Choose from 31 colors, ranging from classic neutrals to fun brights. (Prices vary by color.)

$8 at Amazon

Amazon

Wayfarers not your thing? Amazon also slashed the prices on a pair of Ray-Ban Aviators by a sweet 20% if you want to live out your Top Gun dreams. (No pilot’s license necessary.)

The unisex style comes in a variety of lens colors and frame metals. Keep it classic with the green lenses or lean into a retro look with this brown pair

$144 at Amazon

Amazon

Perfect for vacation, this visor has all the style and shade of a floppy hat without the hat hair. There’s a wide straw brim (sans top) and velcro fastening, which helps prevent “ring around the hair” after a long day at the beach. The velcro closure lets you adjust it to your head to avoid the hair dent. What’s even better is that if you like to wear your hair in a ponytail at the beach, this visor fits around it, stylishly.

And, of course, we all need to keep our skin from burning. This visor’s brim is roomy enough to shade your face, jawline and chest. And because this straw visor can roll up, it’s perfectly packable for a suitcase or carry-on without getting crushed.

$16 at Amazon

Amazon

These socks are nicely stretchy yet secure during wear (no slipping!), and made with breathable fabric that will wick away sweat without leaving your feet super-stinky. Most importantly, they’re totally invisible once shoes are on — so whether you’re donning them with your workout sneakers or to add comfort to a pair of flats, you won’t be giving off a “dorky vibe” whatsoever.

Don’t just take our word for it — Real Housewives icon Kyle Richards loves these no-show wonders, too!

$12 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblog’s experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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