Anyone for tennis and checkout-frees stores? Zippin makes history at French Open tennis tournament — Retail Technology Innovation Hub

A new checkout-free store debuted at this year’s French Open. Launched in collaboration between Zippin, Sodexo Live!, and Fujitsu, this represents the first public autonomous store in France.

Housed in a historic building at the Auteuil Greenhouses near Court Simonne-Mathieu, the 630 square foot store offers a variety of cold sandwiches, pre-packaged beverages, and snacks.

Tennis fans tap a payment method to enter, select their items, and leave.

Zippin’s checkout-free platform uses AI, computer vision, and sensor fusion to accurately determine purchases and automatically bill shoppers upon exiting the store. There are no lines, no scanning, and no mobile app required. 

This follows on from a Zippin powered American Express Shop at the US Open during the past two years.

In a Sports Business Journal article, Paul Pettas, VP of Brand & Communications at Sodexo Live!, said: “We’re certainly very excited to see how it develops and grows. We’re excited to see how we can bring it to life in an even better way next year.”

Krishna Motukuri, Co-founder and CEO at Zippin, said: “The fact that [we needed to make] minimal changes to the building meant that all the components that we used are portable, modular, and require the least amount of changes to the space.”