Bally’s Corporation Joins Responsible Gaming Association

Bally’s Corporation has announced its partnership with the Responsible Online Gaming Association (ROGA), marking a significant step towards promoting responsible gaming practices in the online gaming industry.

Embracing Responsible Gaming Initiatives

As a founding member of ROGA, Bally’s is poised to collaborate with leading industry players to elevate responsible gaming standards. ROGA’s mission centers around funding independent research, advancing best practices, and enhancing consumer education. This partnership underlines Bally’s adherence to fostering a safe and transparent gaming environment.

ROGA boasts a coalition of major players such as bet365, BetMGM, DraftKings, and FanDuel, who collectively contribute over $20 million towards responsible gaming initiatives. These efforts are crucial in developing tools like independent data clearinghouses and certification programs, aimed at identifying and supporting players exhibiting high-risk behaviors.

Bally’s Corporation is a prominent figure in the global casino-entertainment sector, managing 15 casinos across 10 states and holding licenses for online sports betting in 18 states. The company’s diverse portfolio includes Bally’s Interactive International and Bally Bet, leading platforms in the online gaming market.

With plans for new casino developments in Chicago, IL, and State College, PA, Bally’s is set to expand its footprint in the gaming industry. The company’s strategic acquisitions and developments underscore its commitment to growth and innovation, aligning with its broader corporate strategy.

ROGA’s Vision and Impact

ROGA aims to enhance responsible gaming through comprehensive research, educational campaigns, and industry-wide collaboration. By setting standards and promoting best practices, ROGA and its members like Bally’s seek to safeguard players while fostering a sustainable gaming ecosystem.

The association unites major online gaming operators to promote responsible gaming practices. Through strategic partnerships and collective efforts, ROGA aims to address challenges and opportunities in the online gaming landscape, ensuring integrity and transparency.

Bally’s Corporation’s partnership with ROGA exemplifies its commitment to responsible gaming and industry leadership. By joining forces with ROGA, Bally’s aims to drive positive change and advocate for responsible gaming practices across its operations and within the broader online gaming community. As the collaboration progresses, stakeholders can anticipate continued advancements in promoting a safe and enjoyable gaming experience for all players.

Dr. Jennifer Shatley, executive director of ROGA said: “We are thrilled to welcome Bally’s as a founding member of ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for everyone American. Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”

Robeson Reeves, Chief Executive Officer of Bally’s Corporation added: “We are proud to join the Responsible Online Gaming Association as a founding member, alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for there.”

Source:

”BALLY’S CORPORATION JOINS RESPONSIBLE ONLINE GAMING ASSOCIATION TO ADVANCE RG BEST PRACTICES”, s29.q4cdn.com, June 25, 2024.