Boots shoppers say ‘brilliant’ £10 hair treatment is ‘like Olaplex but cheaper’

Olaplex fans who love its much-loved hair-repairing effects won’t want to miss this bargain beauty find, as for one day only shoppers can grab a fantastic alternative for just £10.

As part of Boots’ irresistible £10 Tuesday deals, the website is selling the L’Oréal Paris Elvive Bond Repair Pre-Shampoo Treatment for just £10 instead of its usual £15.99. This pre-wash hair solution aids in rebuilding broken hair bonds caused by damage from factors such as heat styling and colouring, and has shoppers hailing it as “brilliant” and “like Olaplex but cheaper”.

It’s even marked with an ‘I’m in the villa’ stamp on the website, alluding to the fact that Boots sponsored Love Island, with the contestants’ dressing room stocked with some of the retailer’s top brands – so we know that this hair treatment gets this year’s Love Islanders’ seal of approval too.

• L’Oréal Paris Elvive Bond Repair Pre-Shampoo Treatment, £10 from Boots (was £15.99)

You’ll need to be quick if you want to grab it though, as it’s only discounted for one day only, as part of this week’s popular Boots £10 Tuesday sale, which sees a number of beauty bestsellers reduced in price. And shoppers have been seriously wowed by its results, reports OK!.

“Was happily surprised at this product, and it’s like Olaplex,” one online customer review reads. “It was softer and shinier in one use but after a few uses my hair looks so healthy.”

“This range is brilliant, it’s like Olaplex but cheaper/more affordable,” another agreed. “Years of colouring and daily heat treatments have left my hair a little fragile. This range has helped it feel so much healthier and stronger.”

However, despite the dozens of glowing testimonials, it may not be suitable for all hair types; one less enthused customer with a three-star review wrote: “Sadly not for me. I have mid length highlighted hair. I used the pre-shampoo, shampoo and conditioner. It has a pleasant smell and does feel nice and creamy whilst washing. Unfortunately my hair was very knotty after and felt overloaded with product when dried and straightened.”

With nearly a third currently slashed off its regular price at Boots, however, this makes it a tempting proposition and for savvy shoppers – and here’s another penny-pinching tip: Superdrug’s Health and Beautycard members (which is free to join) can sweep this up for merely £7.99, both online and in stores – that’s snagging it at half its normal price.

And for those aficionados holding out for Olaplex No. 3 Hair Perfector, Amazon’s current offer sees it at its best price: down from £28 to just £17.61.