Cadbury joins forces with iconic biscuit for new choc & fans cry ‘yes please’

CADBURY is joining forces with an iconic biscuit brand for a new chocolate bar range.

Chocoholics and Biscoff-loving Brits could soon be seeing a combo of the two hit supermarket shelves.

Cadbury owner Mondelez International has partnered with Lotus Bakeries to bring the mouth-watering creation to life.

The collab is set to be filtered into stores throughout Europe to “surprise and delight consumers”.

While still in its early stages, Biscoff-flavoured Dairy Milk bars are expected to launch in early 2025.

Lotus Bakeries CEO Jan Boone said: “I am excited to add our Biscoff brand to one of the world’s leading chocolate companies.

“Our delicious flavours complement each other perfectly, and we’re confident that our shared commitment to innovation and quality will delight customers and consumers.”

Mondelez CEO Dirk Van de Put said he can’t wait to bring new flavours to loyal customers.

He added: “[We’re looking forward to] co-developing new, innovative chocolate flavours and formats in Europe, which will strengthen consumers’ already enduring loyalty to our two companies’ iconic brands.”

The anticipated launch comes after Cadbury confirmed they would be bringing back a “yummy” 90s chocolate bar after giving it a makeover.

Chocolate lovers were already rejoicing when Cadbury made a huge change to Dairy Milk bars earlier this year.

The chocolatier marked its 200th anniversary by bringing back seven iconic Dairy Milk designs spanning the last 100 years.

Sweet-toothed foodies are be able to get their hands on designs from 1915 to the present day.

And B&M shoppers went wild for a rare Cadbury chocolate bar usually only seen on the other side of the world.