Cheapest shop in UK now £37 less than most expensive rival

Aldi has been named as the cheapest supermarket in May, Which? research has found. The consumer champion’s monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK’s biggest supermarkets.

The cheapest supermarket for a shopping list of 69 items in May was Aldi, where the groceries cost £121.56 on average across the month. Fellow discounter Lidl was just behind Aldi, costing £3.32 more (£124.88 on average).

Waitrose was the most expensive supermarket last month, totalling £158.13 – a difference of £36.57 compared to Aldi – 30 per cent more. The list of 69 items included a number of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter.

The analysis includes special offer prices but not multi-buys or two-tier loyalty prices, which are only available to loyalty scheme members. This latest pricing analysis from Which? demonstrates that shoppers can make considerable savings on their groceries depending on where they buy their food.

Ele Clark, Which? Retail Editor, said: “Our latest monthly analysis has once again seen Aldi retain its title as the UK’s cheapest supermarket. With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, especially as shoppers could save a significant amount of money by doing so.”

The news comes as Aldi recently launched a new TV advert, which pokes fun at competitors attempting to ‘price match’ products.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “There’s only one place that shoppers can get Aldi prices and that’s at Aldi. This latest analysis from Which? is further evidence of that. We’re proud to maintain our position as the UK’s Cheapest Supermarket in 2024 as we continue to bring award-winning products to customers at the lowest possible prices.”

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