Coquette, Cottagecore and E-Girl—Your Guide to the Biggest Gen Alpha Fashion Trends

Hope you saved your plaid skirts and chokers, because Gen Alpha is bringing this particular aesthetic back. “E-Girl fashion is a combination of punk and early 2000s style, characterized by bold makeup, fun hair colors, and edgy clothing,” says Bibeau. Think: grungy dresses, short pleated minis, neon colors, graphic tees and fishnets. 

“When I think of E-girl fashion, I envision a blend of Japanese babydoll street style mixed with the edge of goth emo styling we had in the ‘00s from celebrities like Avril Lavigne,” adds Smallshaw. Popularized on TikTok, E-Girl style is very much a virtual aesthetic; the E-Girl poster girl might be gamer or a social media star. (Psst: E-Boys are also very much a thing, as the boys’ graphic tee above demonstrates.)