Debenhams reintroduces Quiz to its fashion offering – TheIndustry.fashion

High-street fashion brand, Quiz, has relaunched online at Debenhams for the first time since the retail giant collapsed into administration in 2020.

Over 600 Quiz products – from evening dresses to everyday casualwear – have launched online at Debenhams as part of the new collaboration. More Quiz styles are set to launch on Debenhams in the coming weeks.

Debenhams was purchased by fast-fashion giant Boohoo for £55 million in January 2021 after it collapsed into administration in 2020. Boohoo relaunched the website later that year.  Now, Debenhams continues to introduce new third-party brands as part of its strategic plans to expand its fashion, beauty and home offering.

Prior to Debenhams’ collapse, Quiz “previously featured as one of the most prominent fashion brands in Debenhams’ portfolio”.

Quiz, which is on a mission to provide “an expanded selection of dressy and occasion products to a wider audience”, said it is “delighted to have relaunched on their enhanced UK online platform”.

Haroun Saleemi, Head of E-commerce at QUIZ, said: “QUIZ has always been present on the International Debenhams site, but this relaunch marks a new chapter with new ownership on the UK platform.

“QUIZ offers a versatile range of both casual and dressy clothing, our focus has been on the occasion products that cater to the Debenhams customer’s needs for every special event.

“As an omni-channel retailer, online is an important part of our strategy and our partners in this space allow us to reach a wider customer base, which works alongside our own website as well as our standalone stores and concessions.”