Derby County hire brains behind England’s Cricket World Cup wins in new ‘Sporting Intelligence’ unit

Derby’s new strategy is designed to improve everything from team performance to recruitment and sports science, utilising cutting-edge analytics and data which will include an Artificial Intelligence programme exclusive to the club.

Bobat and Smith will work closely with manager Paul Warne, chief executive Stephen Pearce, recruitment chief Mark Thomas and academy manager Matt Hale to plot Derby’s future in the second tier.

The appointment of Bobat, in particular, is viewed as a significant coup by Derby’s hierarchy and owner David Clowes.

Bobat was once described by England’s managing director Rob Key as “the guiding hand”, playing a major part in reinvigorating their Test fortunes.

A former teacher, he became performance director in 2019 after first moving to the England Wales and Cricket Board in 2011, spending 12 years there before his departure earlier this year.

Smith’s arrival is also regarded as a exciting move, with the former journalist and author establishing a reputation for combining AI with sport.

Derby have been determined to bolster their backroom departments, following an exodus of staff when the club entered into administration in September 2021.

Many coaches, analysts and recruitment staff departed or were let go, and now Derby intend to build a strong team following their return to the Championship.

Derby finished second in League One last season under Warne, who now has four promotions from the third tier.