Euroleague Basketball partners with WSC Sports

Euroleague Basketball (EB) is partnering with WSC Sports, a specialist in AI-powered sports content technology, to provide digital creators with access to fully licensed footage of its competitions.

The continent’s two top men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, will make available fully licensed footage through the WSC Sports For Creators Program, collaborating directly with creators to increase the online brand presence and engagement, while helping to reach new audiences outside of the existing fan base.

The WSC Sports For Creators Program, launched last year, provides value to both media rights holders and creators, allowing the latter access to an indexed video library and creation tools, which makes the creation and publishing of content easy and seamless while avoiding copyright infringement.

Now, utilising WSC Sports’ AI-powered platform, creators and influencers from across the globe will be able to access selected moments from the Turkish Airlines EuroLeague and the BKT EuroCup in seconds to automatically create and publish content, localised and customised by the creator for their audience, with the goal of helping to grow Euroleague Basketball’s overall fan base and revenue streams.

Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, commented: “Euroleague Basketball is always looking for opportunities to innovate and expose more people to our outstanding and unique game experience. WSC Sports with their technology and innovations allows us to do this in a way that safeguards our content, whilst opening up new distribution channels and helping content creators expand their platforms, which is a win for basketball fans.”

“Our goal is to see both Euroleague Basketball, and a host of hoops creators, elevate their content and make it available for fans to watch and engage with wherever they want to consume it,” added Aviv Arnon, Co-Founder and Chief Business Developer Officer at WSC Sports. “The Creators Program is a unique model that provides clear benefits to all. It enables rights holders to maximise the full value of their content by tapping into creators’ highly engaged audiences, allowing them to easily generate and monetise more of the content fans want, without the risk of copyright infringements.”