Fashion fans race to Sainsbury’s for ‘perfect’ beach bag with stunning price tag

WARMER weather means one thing: beach days. 

And whether you’re hitting the British coast or jetting off somewhere tropical, having the right bag for all your beach essentials is key. 

Imagine the convenience of a spacious bag that effortlessly holds your beach towel, sunscreen, a good book, snacks and even a change of clothes. 

Now, picture this all in a design that turns heads and complements your beach attire. 

Enter: Sainsbury’s. 

The supermarket’s in-house fashion label, Tu, has dropped a stylish colour-block crochet bag perfect for summer. 

The zip-up tote features block stripes of black and beige crochet, and even has a zip-lock compartment on the inside. 

Content creator Aimee Vivian took to Instagram to alert other shoppers to the handbag. 

But it was the £12 price tag that really had her stunned. 

“I cannot believe this bag was only £12,” she said. 

“It’s my new beach bag, hand luggage, work bag – everything!

“I actually love it.”

Have you ever dug through a cavernous, disorganised bag in search of your sunglasses, only to come up with a handful of sand? 

A well-designed beach bag includes double lining and zip compartments – just like the Tu piece. 

A stylish beach bag isn’t confined to the shoreline, either. 

Its versatility extends to a variety of summer activities, from picnics in the park to casual city strolls and weekend getaways. 

In Aimee’s case, Sainsbury’s £12 piece will be perfect for work. 

The same attributes that make a beach bag ideal for sandy shores —spaciousness, durability, and style —also make it perfect for other warm-weather adventures. 

This multi-functionality helps you make sustainable fashion choices and find staple for your summer wardrobe.