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Founder Q&A: iRomaScents tech supports consumer fragrance shopping evolution

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Founder Q&A: iRomaScents tech supports consumer fragrance shopping evolution

iRomaScents has introducing a new technology aimed at transforming how consumers select and sample fragrances. By providing personalized scent recommendations and streamlining the sampling process, iRomaScents aims to reduce customer confusion and fragrance fatigue.

In this CosmeticsDesign Q&A, founders Avner Gal and Erin Berry discuss their technology’s potential collaboration with retailers, its benefits for the fragrance industry, and how it could impact both the shopping experience and retail sales.

CDU: Can you provide an overview of iRomaScents and its impact on the fragrance industry, particularly in terms of potential collaboration with retailers?

Avner Gal (AG)​: Typically, retailers carry hundreds of products in their portfolio to offer customers. However, when there are too many options to choose from and too many similar options, this can create customer confusion.

This is especially true within the fragrance industry where customers are forced to test each and every scent to discover which one they like the most. This can cause fragrance fatigue, your body’s natural desensitization to similar smells over time.

To tackle this issue, iRomaScents is the fragrance technology transforming how shoppers select, sample and purchase perfumes, colognes and natural fragrances. Designed to match the modern shopping experience customers are looking for, the iRomaScents system creates a uniquely autonomous, on-demand testing experience based on customers’ preferences and characteristics.

The digital platform privately asks shoppers questions, such as their favorite scents, how they want to feel when they wear a fragrance and desired price range, etc., to find the perfect, personalized option with sample spritzes along the way.

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