FSG show true Boston Celtics feeling days before NBA franchise put up for sale

Liverpool owner John Henry’s Fenway Sports Group might be about to venture into the realms of the NBA after the Boston Celtics were put up for sale.

The storied NBA franchise recently won their 18th championship title after they defeated the Dallas Mavericks 4-1 during the NBA Finals last month. Henry and FSG own three major sports teams: Liverpool, the Boston Red Sox and the Pittsburgh Penguins.

FSG already own one of Boston’s major franchises, the Red Sox and there is now a possibility that could become two with a purchase of the Celtics. Henry has long held an interest in adding an NBA team to FSG’s portfolio. With the Celtics having been put up for sale on Monday by their majority ownership group, who are looking to sell all team shares and agree a buyer by early 2025, it could be a match made in heaven for FSG and Henry.

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And recently, following the Celtics Finals Series win over the Mavericks, Henry and the Red Sox hosted the NBA champions at Fenway Park for a trophy parade. Ahead of the Red Sox game against the Toronto Blue Jays, the Celtics team, alongside their coaching staff and owners, were lauded by Boston sports fans out on the diamond at Fenway Park.

Celtics stars Jayson Tatum and Jaylen Brown were the last of the Celtics roster to take to the field at Fenway, carrying the Larry O’Brien trophy between them. While it is not uncommon for American franchises from the same city to host each other in the wake of a title celebration, it is interesting that Henry and current Celtics CEO Wyc Grousbeck appear to have a good relationship.

The Celtics are in their championship window now, led by Tatum and Brown. It is not unthinkable that with their current core, they could repeat as NBA champions, making them an incredibly attractive proposition. They are valued at around the $5bn mark.

Alongside owning the MLB franchise Red Sox, Henry also owns the Boston Globe, purchasing the newspaper for $70m. Now, what a potential move to buy the Celtics means for Liverpool is unclear.

Of course, there is a chance FSG opt against a move to buy the Celtics. The NBA has considered an expansion in recent years, with league commissioner Adam Silver stating in February Las Vegas was one of the cities listed for a franchise.