Gucci Presents ‘The Gucci Tennis Special Collection’ for Latest Campaign

In homage to its rich heritage, the House proudly presents the Gucci Tennis special collection, inspired by archival designs from the 1970s. After an exclusive preview at select Paris stores in May, the collection is now launching worldwide with a new campaign featuring tennis players Emma Cohen and George Loffhagen. These athletes capture the essence of the collection, displaying the pieces with their champion attitudes both on and off the court.

Merging tradition with modernity, this special collection honours the House’s deep connection with tennis, drawing inspiration from its 1970s archives. During this period, the House broadened its tennis-related offerings, particularly in accessories and footwear, including the iconic Tennis 1977 sneaker, one of the first luxury sneakers ever produced. This tennis affinity continued into the 1980s, with a range of ready-to-wear pieces that became beloved by athletes and tennis enthusiasts alike.