Holly Willoughby’s own management company loses almost £1MILLION

Holly Willoughby – once the ‘golden girl’ of ITV daytime television – has suffered a sharp decline in her fortunes according to her company accounts.

Willoughby, 43, set up her own management company Roxy Media Ltd in 2020 after leaving the respected agents YMU.

Its latest accounts – filed tonight – cover the year up to August 2023, and the period during which she was still on This Morning and still the face of Marks & Spencer.

They show that net current assets have fallen to £283,000 – from £1.1 million the previous year.

She is thought to be the only client of the showbusiness agency which is run by an all-female team. Friends of the presenter said that the move was inspired by her belief in ‘girl power.’

Holly was in dispute with her former bosses at YMU who believed that she owed them money from her ongoing commercial deals – but this was resolved by settlement in the summer of 2022.

The decline is a shock as Holly was on a reported £730,000 a year for This Morning. She quit the show in December last year after an alleged plot to kidnap her was uncovered.

She’s now in Costa Rice filming Bear Hunt with Bear Grylls for Netflix.

Holly was dismayed to be the ‘lightning rod’ for criticism of This Morning after the shocking scandal involving her co-host Philip Schofield and his ‘unwise but not illegal’ liaison with a much-younger junior staff member on the show.

She was mocked for the opening monologue in which she asked viewers if they were ‘all right’. Ratings remained poor after she returned to the show in September 2023. She left in December and was eventually replaced by the new team of Ben Shephard and Cat Deeley.

Ms Willoughby subsequently took some time away from her career. She lives in south west London with husband Dan Baldwin and their children Harry, Belle and Chester. Baldwin is a successful TV producer and behind the hugely successful revival of Gladiators.