How PUMA Has Made One Million Recycled Football Shirts

Getting the party started

To celebrate the one million milestone, PUMA will hold a weekend of activities in its New York flagship store.

It is timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City.

It includes:

Saturday 20 July

One hundred limited edition badges upcycled from shirts worn during matches by Jack Grealish and Christian Pulisic will be up for grabs in-store.

The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21 July

Ushering in a culture that encourages conscious consumption, Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan.

Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sport style-inspired garment.

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