HYPERVSN 3D holographic tech powers immersive shopping experience at Nike’s House of Innovation — Retail Technology Innovation Hub

Nike has delivered an immersive shopping experience to shoppers with 3D holographic technology from HYPERVSN.

To coincide with the launch of its new Air Max Dn sneakers, the retailer has deployed a series of detailed 3D visuals at its House of Innovation store in Paris.

Every intricate detail of the sneaker is represented in holographic form across a series of individual stations. This allows attendees to inspect the Air Max Dn’s features for comfort and responsiveness.

“Nike has redefined the meaning of ‘walking on Air’ with the launch of the revolutionary Air Max Dn shoes at their House of Innovation in Paris. Showcased during Air Max Week 2024 through HYPERVSN’s Hologram 360 Technology, this experience perfectly aligns with Nike’s commitment to constant innovation and exceptional customer experiences,” says Amar A, industry expert and influencer.