In pictures: Kavanagh’s SuperValu Donegal Town launches revamped store

The new look SuperValu in Donegal Town launched on Thursday. Please click on the arrows to go through the gallery 

A large crowd attended the official launch of the refurbished store. Noel Kavanagh Senior, Chairman of the Kavanagh Group cut the ribbon at the opening ceremony together with his wife Marion, son Noel Junior, Managing director and wife Síabhra, Gareth Ferry, manager and staff at the store in Donegal Town. Noel Cunningham was the special guest.

It aims to enhance the shopper experience and will now offer freshly baked bread from its in-store Bakery, new grab-and-go food options from the deli, and additional ranges like the Donnybrook fair, Supervalu Kitchen Range, premium Italian, eastern european foods, and The Happy Pear. The store will also offer an extended range of eco-friendly products, and new and exciting Italian pasta, meats and sauces.

Shoppers can also look forward to SuperValu’s Signature Tastes range and expanded Own Brand range, providing even more high-quality and value-for-money options.

Supporting local is of key importance to the team in SuperValu Donegal Town and customers will be able to try out products from local producers in the Taste of Local area in store – including O’Donnell’s Bread, Inish foods and Morans Jam
Sustainability has been a central focus as Kavanagh’s SuperValu carried out revamp works, with the team going to extensive lengths to be as environmentally conscious as possible in designing the new look store.

Energy efficient refrigeration and LED lighting are within the store’s innovative design. It is envisaged that these measures will lead to a 40% reduction in energy consumption across the premises as well as a 30% reduction in carbon emissions.

Kavanagh’s SuperValu has been a longstanding supporter of the local community for 30 years, having opened its doors in 1993 and been part of the fabric of Donegal since. The store has supported many local charities and teams including Donegal Hospice, Solace centre, Four Masters GAA, Donegal Town FC and many more.

Commenting on the launch of the new store, Noel Kavanagh, store owner said: “We are delighted to be opening our new look store after significant investment and significant hard work from the team. The new state-of-the-art store will deliver premium, quality and fantastic value to our customers through offerings including our new look Bakery, Food-to-Go and Fresh Meat Counter with our Expert Butchers, as well as fantastic local products in our Taste of Local section.

“We believe in enhancing local communities by caring for our environment, so we are particularly proud of the dedicated eco-friendly technologies throughout the new store. We can’t wait to bring our new offering to the people of Donegal and are extremely grateful to all our loyal customers who continue to support us in the local community. We look forward to seeing them in store again soon.”

The revamp of Donegal Town is part of SuperValu’s continuing revamp and upgrade programme which is being undertaken at stores nationwide. The revamp programme is designed to enhance the customer experience, with a focus on SuperValu’s market-leading butcher, baker and fishmonger counters. It is also designed to extend our local and Irish product offering – another area of market leadership for SuperValu. Supporting local and Irish suppliers is a key part of SuperValu’s DNA.