Jewellery group joins host of top brands investing in retail offer at key shopping site | TheBusinessDesk.com

Jewellery brand, Pandora, has opened a 2,000 sq ft Evoke 2.0 concept store at Liverpool One retail centre.

The retailer has undertaken a refurbishment of its existing unit on South John Street.

Since the beginning of the year, 15 brands have invested in the Grosvenor-owned retail destination.

These include Zara, with the Inditex brand currently preparing to upsize into a 40,000 sq ft regional flagship from its current 27,000 sq ft space. In total, almost 90,000 sq ft of space has been enhanced and upgraded by Liverpool One’s brands so far this year.

Other key brands to have reinvested in Liverpool One since the beginning of 2023 include luxury watch and jewellery retailer, Goldsmiths, and premium fashion brand, BOSS.

The continuous investment by brands has a tangible impact on Liverpool One’s performance, with stores that refitted in 2022 and 2023 experiencing on average an 8.2% uplift weekly sales versus the 12 months prior to refurbishment. Those same stores are averaging a 16% uplift in sales to date in 2024, reinforcing the value of sustained investment in the destination.

Pandora said the concept has been created to provide a shopping experience that is both inspirational and easy to navigate.

Ross Monaghan, Sales Director at Pandora UK, said: “Liverpool One has long since been one of our top performing stores in the country, which, combined with our extremely loyal customer base in the region, meant that rejuvenating the space was a clear next step.

“The destination is the perfect location to continue the roll-out of our inspirational Evoke 2.0 concept, and we’re hugely excited to welcome visitors to the store’s fresh new look.”

Rob Deacon, Director of Asset Management at Grosvenor, said: “Pandora is the latest in a long line of top international brands that have chosen to invest in Liverpool One, and we’re thrilled to see this momentum continue as the doors open to its revamped store.

“The consistent commitment of leading brands speaks to the strength of partnership that Grosvenor creates with its tenants, and the results speak for themselves. Investing in Liverpool One has a visible and long-lasting impact for both.”

CBRE and Metis Real Estate Advisors represent Liverpool One on retail lettings, while Metis and Stärka act on hospitality and leisure.