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Leading fashion brand opens stylish new store in Derby city centre

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6 months ago

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Leading fashion brand opens stylish new store in Derby city centre

A renowned UK fashion retailer has opened the doors to a new store in Derby. White Stuff is the latest addition to Derbion after the shopping centre confirmed a host of retailers would be joining its roster of shops this year.

The new store can be found on Level Two of Derbion, opposite the Next store, and sports snazzy new signage and a carefully decorated interior. The 1,501-square-foot unit was announced back in May, after a spokesperson for Derbion confirmed that over £5 million is being invested in three major new concept stores for JD, New Look and Ann Summers, with JD more than doubling the size of its store to a 20,175 sq ft space in autumn this year.




Following the opening of the new White Stuff store, Beth McDonald, managing director of Derbion, said: “We’re delighted to announce that leading lifestyle and fashion brand, White Stuff, has officially opened its doors at Derbion. Shoppers can now discover a huge selection of clothes and accessories featuring White Stuff’s signature style, playful patterns and unique colour combinations from the brand-new store on Level 2, opposite NEXT.

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“We’re positive that White Stuff will be a great addition to Derbion and we look forward to revealing more exciting news soon.” Speaking back in May, Wendy Clarke, area manager at White Stuff said: “We are looking forward to welcoming customers into our new store in Derby very soon.


“Derbion has become a top destination for shoppers looking for unique pieces in the Midlands and is the perfect new home to introduce our thoughtful designs and high-quality fabrics to even more customers.”

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The shopping centre also recently revealed that it would be introducing a B&M store to the city. The new store will move into the old Wilko on London Road which has remained vacant ever since the high street giant collapsed back in September. If you’re keen to check out the new White Stuff store, you can take a look at our photo gallery below.

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White Stuff is the first of a series of openings set to take place this year

(Image: Derbion)

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It has a carefully designed interior

(Image: Derbion)

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It has a range of clothing dedicated to a (hopefully) sunny summer

(Image: Derbion)

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The store opened its doors for the first time on Wednesday, June 26

(Image: Derbion)

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The store showcases styles for men, women and kids

(Image: Derbion)

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