Lié Studio Opens Inaugural Flagship In The Heart Of Copenhagen

When twin sisters, co-founders and creative directors Amalie and Cecilie Moosgaard launched Danish brand Lié Studio in 2021, they thought to apply the concept of wardrobe dressing to fine jewelry. Fine jewelry designs conceived in their studio were intended to enhance a busy woman’s everyday uniform. Strikingly simple, streamlined, and versatile, pieces from the brand consistently echo a subdued brand of elegance and sophistication that would endure time, season, and trend. Both founders share, “We see the LIÉ STUDIO collection as an extension of our own personal style—timeless and classic with a modern twist. With a fast-paced lifestyle in mind, we strive to make quality, everyday essentials that elevate the wardrobe. Ultimately, we want to make it effortless for the LIÉ woman to look and feel confident no matter the occasion and wherever their day takes them.”

LIÉ STUDIO Contemporary Jewelry Designs Loved By Fashion’s It Girls

During its fledging years in the style space, Lié Studio was exclusively available online and through select retail partners. The brand steadily gained traction among the fashionable set and within tight circles of It girls. Amalie and Cecilie remember, “Having worked in the industry from such a young age, we had each built a strong global community on social media. Luckily from the beginning, we were able to expose the brand to a very global audience.”

Minimalist forms informed by Scandinavian aesthetics immediately appealed to the modern sensibilities of the their global audience, especially in the US. The duo adds, “Our channels on Instagram and Pinterest have been instrumental in introducing our brand to so many markets, and subsequently our amazing retail partners.”

The last six months have been especially pivotal for the brand. Just last April, Lié Studio launched a capsule collection for Net-A-Porter. The Danish label also recently introduced a line of leather accessories called The Staples. These milestones were shortly followed by the opening of its inaugural flagship at the Egmont Media House on Vognmagergade in Copenhagen.

Bringing Contemporary Jewelry Design To A Retail Space

Clean lines, thoughtful design details, and uncompromising material selection were key pillars in bringing the brick-and-mortar space to life. The Moosgaard sisters introspect, “We think of LIÉ STUDIO as a broader design philosophy outside of jewelry or leather (a new category we introduced this season). It can be challenging to express the universe of the brand only online and we wanted to open a physical retail space where we could welcome in our community and provide an experience that extended beyond the two dimensional.” For everyone involved in building the flagship, the space is a representation of a curious mindset. “

They engaged Scandinavian designer Julius Neilson to turn vision into reality within a 40-square meter space. “We discovered Julius through his work at Goods, a men’s wear store in Copenhagen, where his focus on simplicity and material choice aligned perfectly with our vision. His portfolio includes churches and private residence projects, showcasing expertise in multifunctional spaces that resonated with our desire to blend architectural elements with retail and personal style,” Amalie and Cecilie recount. His mandate was to translate the brand’s identity, exploring the intersection between personal style, architectural heritage, and modern retail.”

More than a retail destination the team was keen on creating a homey, welcoming atmosphere. Key pieces that merged the retail experience with the founders’ personal style include a veneer centerpiece that would function as an large-scale jewelry box. According to the founders, this detail was an integral part of the design vision.

Amalie and Cecilie state, “Julius’s deep knowledge of cultural history and substantial insights into materials made him the ideal collaborator to bring our vision to life, resulting in a space that is inviting, elegant, and reflective of our brand philosophy.” At the inaugural flagship of Lié Studio in Copenhagen, visitors are cocooned in a contemporary 40-square meter jewerly box where every is welcome to discover, explore and bask in thoughtful design.