Bussiness
Major boost for Irish drivers as Circle K launch huge way to save money on fuel
A PETROL station chain has confirmed that it will reward Irish drivers with savings on their fuel every time they fill up.
Circle K launched Ireland’s newest retail loyalty programme, which comes with a special launch offer of 3c off every litre of fuel to every member until July 31.
New Circle K research reveals that people love being recognised by retailers for being loyal, with 70 percent likely spending more with a retailer that rewards them.
It also finds that 37 per cent want extra but have also been described in certain situations as being a bit ‘extra’ themselves.
Circle K’s Extra programme now offers customers even more rewards and special offers than before.
To start earning extra, people just need to download the Circle K app from the App Store for Apple devices or Google Play for Android devices and register.
From now until July 31, the special offer will be in place, with a 3c discount on every litre of fuel purchased for all Circle K Extra members.
Special offers will be updated regularly, and Circle K Extra members will receive notifications as soon as new offers go live.
Dispensed beverages, car wash, cold drinks, sandwiches, wraps and rolls are among the products and services included in the stamp offer.
Circle K Extra members will be divided into three levels determined by how often and much they spend on fuel at a Circle K.
The app will generate a card for each member that shows their level, and members will be automatically moved up if they hit the specific spending threshold of that level over a 90-day period.
The higher the member’s level, the more access they have to more special offers and discounts.
Level 1 members get 1c off a litre of fuel with every purchase, Level 2 members get 2c and Level 3, 3c.
Ciara Foxton, Managing Director of Circle K Ireland, said the company has been developing a loyalty programme to give its loyal customers what they want for several years now.
He added: “We are proud to launch it today and give customers exactly what the name of the programme suggests – extra savings on fuel, as well as special offers on our customers most loved products and services.
“By taking just a few minutes to register, customers unlock immediate rewards, and can also avail of a special launch offer with a fuel discount of 3c off every litre of fuel until July 31.
“We are looking forward to welcoming both existing and new customers into Extra from today and rewarding them into the future.”