Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon.
Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.
How it works:
- Advertisers input their landing page URL.
- AI generates video ad recommendations.
- Marketers can edit and refine the AI-generated assets.
The big picture. This move aligns with the broader trend of AI integration in marketing tools, aiming to boost creativity and productivity.
Between the lines. Microsoft is positioning itself as a leader in AI-powered advertising solutions, competing with other major ad platforms.
What to watch. How these AI tools impact ad performance and whether they lead to more standardized creative across brands.
What’s next. Microsoft plans to continue innovating in AI-powered advertising solutions, with a focus on helping marketers exceed their goals.
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
