M&S prioritises back-to-school shopping by freezing uniform prices yet again – TheIndustry.fashion

Marks & Spencer has today announced that it is protecting the price of its high-quality school uniform offering for the fourth year in a row.

According to the latest M&S Family Matters Index, the cost of living remains a concern for three quarters of families. As part of the retailer’s commitment to protecting value on the products that matter most to customers, it is holding its prices once again.

Despite its lower price, quality won’t be compromised. M&S school uniform is designed to be durable and pass the ’hand-me-down’ quality test to ensure even when it’s outgrown.

What’s more, to ensure customers have the very best shopping experience is adding more staff to its brick-and-mortar stores. As part of this commitment, the retailer has invested £1 million introducing dedicated school uniform advisors in over 120 of its Clothing & Home stores.

Also back by popular demand, from 2 July, M&S will be offering an additional 20% off school uniform for early bird shoppers. With the additional 20% Back-to-School offer, prices start from just £5.60 for a pack of three unisex polo shirts.

Alexandra Dimitriu, Kidswear Director at M&S, said: “As the UK market leaders during the Back-to-School season, we’re maintaining the magic of M&S. Trusted value, hand-me-down quality and exceptional service sit at the heart of what we offer and this year, we’ve done everything we can to bring this to life for families.

“From our hold on prices to investment in school uniform advisors, no matter how, when and where our customers are shopping, we’re making the Back-to-School shop as seamless as possible.”

This isn’t the first time Marks & Spencer has made accessible back-to-school shopping a priority. Last year, it expanded its long-standing pre-loved fashion take-back scheme, ‘Shwopping’, to include dedicated points for school uniforms in partnership with eBay and Oxfam.

Uniform that passed the ‘hand-me-down quality test’ was given a second life in an Oxfam shop and made available on a dedicated pre-loved school uniform shop on eBay. By adding online giant eBay into the partnership for the first time, M&S ensured the pre-loved clothing was made as widely available as possible.