Newcastle United travel to adidas global HQ for pre-season – Newcastle United

Eddie Howe’s squad will train and stay at the purpose-built ‘adidas HomeGround’ facility on site in rural Bavaria, which was used exclusively by the German national team throughout UEFA Euro 2024 this summer.

HomeGround was devised and fine-tuned by adidas alongside the German federation, DFB, to be an ideal team training base. Located 22km from Nuremberg Airport, it forms part of a hugely impressive campus that is home to almost 5,000 adidas employees.

The invitation extended to Newcastle United by adidas follows the highly-anticipated reunion between the club and the global sportswear brand this summer, with adidas becoming the club’s official kit partner on a multi-year deal.

Eddie Howe said: “We are very much looking forward to visiting adidas and to training at such an outstanding facility. HomeGround looks very impressive, and it includes everything we need to maximise the players’ preparations.

”The site will be a home away from home for us during a key period, and I’d like to thank adidas for extending their kind invitation to us.”

Darren Eales, Newcastle United CEO, said: “We are thrilled to be partnering with adidas once again. HomeGround is just another example of the brand’s commitment to excellence and it demonstrates just how much adidas understands team performance in all that it does.

”I’d like to extend my thanks to our colleagues and friends at adidas for inviting the club to spend time with them. HomeGround is a world-class facility for our players and staff to utilise, and we look forward to strengthening our bond with adidas during our time in Germany.”

PRE-SEASON SCHEDULE (all times BST unless stated)

Following the trip to Germany, Newcastle United will return to the UK to continue preparations before facing Hull City at MKM Stadium at 2pm on Saturday 27th July.

The Magpies will then fly to Japan to take on 2022 AFC Champions League winners Urawa Red Diamonds at Saitama Stadium on Wednesday 31st July (7:30pm JST), before facing Yokohama F. Marinos at the Japan National Stadium on Saturday 3rd August (7pm JST).

United will round off their pre-season schedule with back-to-back home matches as part of the Sela Weekender at St. James’ Park, taking on UEFA Champions League sides Girona FC on Friday 9th August (7:30pm) and Stade Brestois on Saturday 10th August (4pm).

The Premier League season kicks off a week later, with Newcastle United hosting Southampton at St. James’ Park at 3pm on Saturday 17th August.

For ticket information for all Newcastle United fixtures, please click here.