If Instagram decides to move ahead with its plan to introduce unskippable ads called “ad breaks” into its content, 51% of users said they would delete the app, according to a poll from PRWeek.
In total, 525 people took PRWeek’s poll on LinkedIn, with 7% saying they would pay to make the ads go away and 41% saying they would “grin and bear” the unskippable ads.
Instagram confirmed this month it is testing unskippable ads called “ad breaks” after screenshots of the feature began circulating across social media. The ads will display a countdown timer that prevents users from being able to browse through more content on the app until they view the ad.
A spokesperson from Meta, which owns Instagram, told TechCrunch that the company is constantly testing formats that can drive value for advertisers.
“As we test and learn, we will provide updates should this test result in any formal product changes,” the spokesperson said.
This article originally appeared on PRWeek US.
