Poundland major change to 800 shops as ‘customers demand value’

Poundland is making changes to every shop as it seeks to reinforce its £1 roots. From Monday shoppers will be given clear signs across each of its 800-plus stores highlighting its hundreds of £1 products on sale.

Company chiefs say despite some higher priced products across the store it continued to sell over 1,000 grocery items in every Poundland shop at £1 or under. They say the deals are available “as customers continue to demand value to help them make their money go further”.

The firm said: “While Poundland offers amazing value on much wider ranges, it’s still the home of the pound with around a third of all its grocery items at that price or below.

“It remains committed to offering a significant proportion of its ranges at £1 or below, even as it expands ranges to offer customers amazing value in whole new categories such as chilled and frozen food, homewares and clothing,” , reports Wales Online.

Earlier this year, Poundland completed the introduction of new clothing and general merchandise ranges through parent company Pepco Group, reconfiguring its stores to offer more baby and childrenswear than ever before.

Since opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of over 800 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products that provide customers with amazing value every day. It now has around 18,000 colleagues who serve up to seven million customers every week.

Poundland offers thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys. Within the UK, Poundland has also rolled out Pepco clothing to over 500 of its larger stores, offering kids’ and family fashion with simple low pricing to local high streets.

Poundland now also offers chilled and frozen food in over 450 stores, following its acquisition of Fultons Foods and an investment of £25m.