Pure London x JATC partner with Graduate Fashion Foundation for third time – TheIndustry.fashion

Pure London x JATC, which will take place at Olympia London on 14-16 July, is once again partnering with the Graduate Fashion Foundation to provide catwalk shows and exhibition space to emerging designers – off the back of Graduate Fashion Week (GFW).

Ahead of the third partnership, Gloria Sandrucci, Event Director at Pure London x JATC, said: “We are delighted to continue our partnership with Graduate Fashion Week this July. We are dedicated to supporting and nurturing the talent of today’s young designers, innovators, and creatives who will lead the fashion industry in the future.

“It is a thrill to see former Graduate Fashion Week winners present their collections as part of the Pure London x JATC catwalk, and I know that both they and the visitors will experience something truly exciting.”

Megan Doyle, Associate Director of the Graduate Fashion Foundation, added: “The Graduate Fashion Foundation is so excited to once again partner with Pure London to showcase the work of several recent fashion graduates during the upcoming trade show.

“Having just wrapped up Graduate Fashion Week 2024, these talented emerging designers are on the cusp of launching into the fashion industry and we can’t think of a better platform to kickstart their careers and showcase their creativity, innovation and technical skills.”

Among the graduate designers selected for the Pure London x JATC catwalk are:

• Amelia Perkins, Manchester Fashion Institute at Manchester Metropolitan University.
• Bridget Calthrop, Nottingham Trent University.
• Maya Rhodes, University for the Creative Arts.
• Thea Hunter, De Montfort University.

Additionally, within the show exhibition space will be provided for GFW winners including:

• Emily Lanham, Arts University Bournemouth.
• Hannah Bailey, Bath Spa University.
• Jasmyn Lopuszansky, Sheffield Hallam University.
• Shaojing Zhu, University of Derby.