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Pure x JATC teams up with Graduate Fashion Foundation

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Pure x JATC teams up with Graduate Fashion Foundation

Graduate Fashion Week (GFW) alumni will be joining the catwalk shows at the July edition of Pure London x JATC alongside established brands.

The show, which takes place at London’s Olympia on 14-16 July, will also provide emerging designers a showcase within the Grand Hall.

Graduate Fashion Foundation is a charity which brings together graduates and industry leaders to help emerging designers to find employment.

Megan Doyle, associate director of the Graduate Fashion Foundation, said: “Having just wrapped up Graduate Fashion Week 2024, these talented emerging designers are on the cusp of launching into the fashion industry and we can’t think of a better platform to kickstart their careers and showcase their creativity, innovation and technical skills.”

Gloria Sandrucci, event director at Pure London x JATC, said: “We are dedicated to supporting and nurturing the talent of today’s young designers, innovators, and creatives who will lead the fashion industry in the future.

“It is a thrill to see former Graduate Fashion Week winners present their collections as part of the Pure London x JATC catwalk, and I know that both they and the visitors will experience something truly exciting.”

Graduate designers that will join the Pure London x JATC Catwalk:

  • Amelia Perkins, Manchester Fashion Institute at Manchester Metropolitan University
  • Bridget Calthrop, Nottingham Trent University
  • Maya Rhodes, University for the Creative Arts
  • Thea Hunter, De Montfort University

Graduate designers that will exhibit at the show:

  • Emily Lanham, Arts University Bournemouth
  • Hannah Bailey, Bath Spa University
  • Jasmyn Lopuszansky, Sheffield Hallam University
  • Shaojing Zhu, University of Derby
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