Refined Everyday Elegance Underscores Hermès SS25

For Spring/Summer 2025, Hermès reimagines affluence on a coastal vacation to the likes of Cap D’Antibes. Complementing the sweet summer breeze, the collection takes inspiration from the transparency of the water and gentle breeze of the ocean.

Flowing silhouettes see pieces have the ability to transform from a casual day outfit to an evening out on the town, drinking wine by the sea. Reimagining old money affluence with contemporary tropes, the collection is for the one that knows how to relax and enjoy life to the fullest. To the Hermès consumer, dressing well and put together is a way of life. Taking in the brand’s equestrian influence, the collection features nods to its roots, featuring a lambskin sweatshirt with an equestrian drawing, for one.

Continuing the calm, ocean-inspired theme, an aquatic hue underscored the collection which featured tones of turquin blue, ocean and navy, reflecting the glimmering ocean landscapes. The blue color scheme complemented buvard pink, matcha, lychee, biscuit and chocolate dialogue with ecru, mist and white accents, giving the collection a refreshed set of pieces. The coastal code was highlighted with sandals and vibrant patters, as are relaxed fits that brought the pyjama spirit in draw-string trousers. Beach constants mean comfortable and versatile pieces, which is exactly what Hermès SS25 brought.