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Samsung New Zealand: Samsung iTest – Comparing apples with androids | WARC

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3 months ago

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Samsung New Zealand: Samsung iTest – Comparing apples with androids | WARC


Jack Murphy, Natassja Cox



Electronics company Samsung increased website visits and earned media impressions in New Zealand by targeting iPhone users with an app that gave them the experience of a Samsung Galaxy phone on their Apple handset.


Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: DDB NEW ZEALAND, New ZealandIdea creation: DDB Auckland Market: New Zealand Sector: Mobile devices Media channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Search marketing, Social media, Television & Connected TV, Websites & microsites, Word of mouth, influencers, KOLs Budget: 5 – 10 million

Executive summary

Re:Re:Re: Samsung iTest

Team,

I’m writing because I’ve heard many of you are increasingly frustrated with what’s been happening out of New Zealand, where a…

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