Serena Williams Net Worth 2024: How much money has she made since retiring from Tennis?

When it comes to the greatest female tennis player of all time-and maybe even the greatest athlete of all time-you can only be talking about Serena Williams. The powerhouse who transformed women’s tennis starting in the 1990s, Williams boasts 23 Grand Slam titles and, alongside her sister Venus, she redefined a sport previously dominated by a different demographic.

Since hanging up her racket in September 2022, Serena’s influence on both sports and culture has continued to evolve, just as she has. Here’s a snapshot of her post-tennis financial journey.

Serena Williams’ retirement millions

In June 2023, Forbes reported that Williams, at 42, had an estimated net worth of $290 million. She’d earned nearly $95 million in prize money by the time she retired. Fast forward a year, and her net worth has jumped by an estimated $10 million, hitting the $300 million mark, according to Celebrity Net Worth and other outlets.

Even in retirement, Williams has continued to rake in the dough. Beyond endorsement deals, she’s diversified her portfolio through multiple business ventures. Her venture capital firm, Serena Ventures, invests in underrepresented founders, including women and people of color.

Williams also co-founded Will Perform, a startup creating products for topical pain relief and muscle care. Her multimedia company, Nine Two Six Productions, aims to elevate female and diverse stories, with Williams herself serving as a producer.

Despite her substantial wealth, Williams isn’t one to flaunt her riches. She emphasizes the importance of financial literacy, particularly for the younger generation. Raised with the value of saving money instilled by her father Richard, she took her first prize money straight to her savings account, a habit she maintains today.

Who is the richest of the Williams Sisters?

Serena might be the more prominent public figure, but when it comes to net worth, it’s a neck-and-neck race with her sister Venus. Venus Williams, also a tennis legend, has her own impressive portfolio. However, Serena’s recent forays into venture capital and diverse business ventures have given her the edge.

Serena Williams’ journey from tennis prodigy to business mogul is nothing short of extraordinary. Her net worth of $300 million is a testament to her talent, intelligence, and entrepreneurial spirit.