Seve Ballesteros Golf Apparel Line Debuts Ahead Of Open Championship

A new golf apparel collection named in honor of Hall of Famer Seve Ballesteros, SEVE, has been unveiled ahead of the Open Championship.

The new brand will launch online on July 22, a date that coincides with the 40th anniversary of Ballesteros’ triumph at the 1984 Open at St Andrews. The former world No. 1, who spearheaded a renaissance in European golf and was one of the game’s most well-known players from the mid-1970s to the mid-1990s, won the Open Championship three times. He also captured the Masters Tournament twice and helped Europe to five Ryder Cup titles as a player and captain.

The Seve Ballesteros Foundation is behind the debut SEVE collection, which features pants, shorts, polos, knit sweaters, caps, and visors in five colorways. The collection, made in cotton, cashmere and 4-way stretch technical fabrics, is designed to harness the Spaniard’s iconic fashion style while asking how he would dress today.

“Our father was not only one of the greatest golfers of all time, but renowned for his unparalleled fashion sense and unique style,” Ballesteros’ three sons, Carmen, Javier and Miguel, said in a statement. Their father died of brain cancer at the age of 54 in 2011, just four years after he retired from competitive golf.

“The SEVE brand and debut collection embody everything that he was: bold, daring, brave, and unafraid to rally against the status quo. We are so excited for golfers all over Europe to be able to emulate his style and collection.”

In addition to online availability, the SEVE brand will be sold at leading golf retailers across the U.K. and Europe, as well as at select golf clubs throughout Europe.

The release of the SEVE line comes about a month after the Payne Stewart Collection debuted in conjunction with the U.S. Open’s return to the Pinehurst Resort in North Carolina. That release came 25 years after Stewart’s memorable U.S. Open victory at Pinehurst in 1999, a win that came just four months before his death in a plane crash.

The 152nd Open Championship will be held July 18-21 at Royal Troon in Scotland.