Supermac’s surprise visitor same day Pat McDonagh lands historic McDonald’s win

Supermac’s had a special guest on hand to help dish out burgers and chips just as the company celebrated another ‘McDavid vs McGoliath’ win in court.

Supermac’s long-running battle with the international fast food giant McDonald’s took another turn in the European Court of Justice, opening the door to the Galway-native business opening its doors abroad – and just in time to join the buzz around Pat McDonagh’s win was An Táiniste.

An Táiniste Micheál Martin’s team shared the visit to social media ahead of the crunch poll on Friday: “I’m in Galway today with Senator Lisa Chambers who is running in the EU Elections in Midlands-North West, and Josie Forde, a Local Election Candidate in Galway City.”

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Supermac’s boss Pat McDonagh announced earlier in the week that the Galway-founded fast food chain is looking into expanding its reach into the UK and mainland Europe after winning a landmark legal case today.

The highest court in the EU had ruled in Supermac’s favour over a dispute that has stretched back years over the use of the term “Big Mac”.

The ECJ has ruled that the American fast food chain cannot use the term “Big Mac” in relation to poultry products in its restaurants. This comes despite McDonald’s registering the trademark in the EU back in 1996.

The court ruled that McDonald’s had not made sufficient use of the term “Big Mac” in the EU in a continuous five-year period and has now overruled the finding from the EU’s IP office.

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Supermac’s has had plans to expand outside of Ireland for years, managing director Pat McDonagh told Galway Bay FM’s Galway Talks show, but had to put the plans on the backburner.

“It certainly opens the door for us to expand across Europe. Obviously Britain is no longer part of Europe so we have a separate application for a trademark in Britain, which is going through the process at the moment as well,” the businessman said.

When asked if there were plans to grow the brand in Europe in the short-term, McDonagh explained to Galway Bay FM: “We had to shelve a few plans five or six years ago but we can re-look at those if they are still available, they may not be available, and the opportunity may be gone, but we certainly will look at expanding into the UK. We’re delighted with the decision, and it’s a common sense approach that has been taken. We’re delighted that anyone that’s not using their trademark, that the courts agreed with us.”

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