Swedish giant officially launches UK operation

The merger sees Sortera assume responsibility for six existing sites – Rochford, Harlow, Edmonton, Uxbridge, Tottenham and Wembley –previously owned and operated by GBN and O’Donovan’s respectively, as well as close to 400 members of staff.

The rebranded waste wagons will now become a feature on UK sites.

Mark McCleery, UK Managing Director of Sortera, said: “We are thrilled to introduce Sortera’s innovative approach to waste management to the UK market.

“By integrating the expertise of GBN Services and O’Donovan Waste Management and implementing the values that has made Sortera so successful in the Nordics, we’re excited to bring the kind of innovative digital solutions, international sustainability insights and operational excellence that address the evolving needs of the construction, recycling, and waste management industries.

“There has been a huge team effort over the last few months to get us to this moment and we can’t wait to hit the ground running now that we are officially, Sortera.”

Sortera’s suite of services encompasses waste collection, recycling, and resource recovery.

Sortera said it “looks forward to forging enduring partnerships and driving positive change within the UK construction, recycling, and waste management sectors.”