TAT, Freedomverse elevate travel experience in Thailand with new campaign | TTG Asia

The Tourism Authority of Thailand (TAT) and Freedomverse, the innovative Web3 builder behind the Freedom World application, have introduced the Freedom World mobile app designed to enhance community-driven experiences as well as facilitate engagement and information exchange through the community of the Discover Thailand by Amazing Thailand x Freedom World campaign.

The campaign will focus initially on Koh Samui and its neighbouring islands, Koh Phangan and Koh Tao islands, located in the Gulf of Thailand, aiming to stimulate travel during the Green Season from July to October 2024. It then aims to include more than 50 local businesses with plans to expand to other provinces across Thailand in the next phases.

Discover Thailand will foster long-term relationships between business owners and tourists, reinforcing Thailand’s image as a destination for the new generation, especially digital nomads, and driving tourism revenue to local communities, contributing to sustainable economic growth.

The Freedom World app will help facilitate and create a community for domestic and international travellers, and is available in Thai and English. It offers features including push notifications, which allow travellers to stay updated with current events and promotions, interactive maps, gamified activities and missions with rewards for the completion, and community-building functionalities that allow members to chat and invite other members and connect with fellow travellers.

Local merchants and businesses who join the campaign can subsequently contribute to offering curated experiences and engaging with the community members.

Somradee Chitchong, deputy governor for domestic marketing at TAT, said: “TAT aims to revitalise Thailand’s tourism industry in 2024 with a focus on quality and sustainable transformation. This partnership with the Freedom World app provides a digital platform that enhances travel experiences for the new generation of travellers.”

“This partnership in our home country perfectly aligns with our mission and commitment to co-creating and expanding the ecosystem, providing equal opportunities for small businesses and communities,” added Didi Wimonpun Wiboonma, chief communications and marketing officer of Freedomverse.