The 23 best Amazon Prime Day deals chosen by shopping experts

Amazon’s Prime Day deals have officially landed, with the retailer slashing the price on thousands of products until 11.59pm on Wednesday, July 17. There are huge savings to be had on big-name brands such as Ninja, Nespresso, Shark and more but it might feel a little overwhelming to know where to start.

Fear not, our expert team of shopping writers have scoured the site and picked out the best Amazon Prime Day deals in 2024 that are actually worth nabbing. Whether you’re in the market for a new TV, want to upgrade your air fryer or it’s time to stock up on celebrity-loved skincare goodies, the two-day sale event is a treasure trove of bargains.

It’s worth noting Amazon is not the only retailer trying to tempt shoppers to part with their money at the moment. Brands such as Ninja, Shark, Crocs, Lakeland, River Island, LookFantastic, Toast, Tefal, Charlotte Tilbury, Ralph Lauren, Currys, Roman and John Lewis are also currently running summer sales with discounts of up to 60%.

Don’t forget, to take advantage of the Amazon sale you need to be a Prime member. If you don’t already have an account, you can sign up for a free 30-day trial here and access all the latest deals.

Nespresso Coffee Machine – £89 (was £200, 56% off)

The Nespresso Vertuo Next Automatic Pod Coffee Machine can create over 30 unique blends and formats producing a host of barista-style coffee at home. From creamy cappuccinos and flavoured lattes to flat whites and iced coffees. It also brews five different drink sizes – from 40ml espressos up to a carafe. Originally priced at £200, the premium pod machine has been reduced to £89 in the Amazon sale – a saving of 56%. The Nespresso appliance also comes with 12 complimentary pods included in the price.

Oral-B i05 Toothbrush – £89.99 (was £280, 68% off)

As the average person brushes their teeth 730 times a year, adding up to a whole day of the year spent scrubbing, making a smart choice when it comes to which electric toothbrush to use is pretty important. The Oral-B iO5 Electric Toothbrush is said to remove 100% more plaque than a standard non-electric alternative. Originally £280, it has been reduced to £89.99 and comes equipped with five cleaning modes, and an app that tracks how you brush in real time.

Ring Video Doorbell 3 + Ring Chime – £79.99 (was £189.98, 58% off)

A ring doorbell with video can often come with a high price point so now is the perfect time to snap one up as you can get the Ring Doorbell 3 for less than £80 on Amazon. The handy gadget to have at your front door will help keep your home safe and under surveillance and make sure you don’t miss out on those all-important deliveries. It’s been praised for how easy it is to set up and for its high picture quality.

Echo Dot Kids – £29.99 (was £59.99, 54% off)

Amazon has knocked £30 off of the price of the Echo Dot Kids (5th Gen). The smart speaker usually retails for £59.99, but customers will be able to snap one up for only £29.99. Powered by Alexa, it boasts improved speaker quality and provides an immersive audio experience for children – from playing their favourite tunes to bedtime story reading and helpful assistance with tasks like homework.

COSRX Snail 96 Mucin Power Essence – £10.40 (was £23.99, 57% off)

While snail mucin skincare might sound a little daunting at first, thousands of shoppers swear by the super ingredient for its anti-ageing and hydrating properties. One product that skincare fanatics have been racing to buy while on sale is the COSRX Snail 96 Mucin Power Essence. The ‘game-changing’ buy has been said to give users an ‘instant glow’ after applying. It would typically cost £24, but has been knocked down by 57% on Amazon, saving shoppers more than £13 on the viral Korean beauty buy.

Braun Silk-épil 9 Epilator – £74.99 (was £179.99, 58% off)

If you’ve been curious about giving an electric shaver a try, now is the time to ditch your disposable razors. The Braun Epilator shaves, trims and epilates for ‘long-lasting smooth skin’. Amazon is currently offering the hair removal gadget for £74.99, giving shoppers a huge £100 saving. They’re usually quite expensive gadgets to buy – which is why we think this deal is one you won’t want to miss.

Amazon Fire TV 43 inch 4-Series – £249.99 (was £429, 42% off)

If you’ve shopped an Amazon sale before, you might know that some of the best deals to be had are actually on their own products. Tech writer Jake Hackney recommends that those looking to upgrade their home entertainment systems will want to look no further than Amazon. The online giant is offering one of its best-selling 4k TVS for £249.99 – a total saving of £180. According to the website Camel, Camel, Camel, this is the lowest ever price the TV has been.

Remington Hair Straightener – £23 (was £79.99, 71% off)

Usually £79.99, the frequent bestseller now sit at £23. Compared to the likes of ghd, according to Camel, Camel, Camel, they’ve been as low as £17.99 on Amazon over the Black Friday period. Nonetheless, £23 is still great for such a high-performing pair of straighteners. In fact, beauty expert Bethan Shufflebotham tried the Remington Shine Therapy Advanced Ceramic Hair Straighteners and said she ‘couldn’t fault them.’ If you do fancy yourself some ghds, the ghd Original Hair Straightener has been knocked down from £139 to £94.99.

Shark Cordless Stick Vacuum Cleaner – £159.99 (was £279, 43% off)

The Shark Cordless Stick Vacuum Cleaner is available for £199.99 on the Shark Clean website, but you can actually get it cheaper on Amazon at £159.99. The vacuum is lightweight and easy to use, with Flexology that allows for it to be manoeuvred into hard to reach areas, and means it can be folded for compact storage. The max suction trigger is amazing for those stubborn spots and embedded hair, plus it converts to handheld so it can also be used for the car as well as the home.

Ninja Woodfire Electric BBQ – £199.99 (was £399.99, 50% off)

Shopping writer Narin Flanders spotted that the air fryer guru Ninja is selling the Woodfire BBQ at the lowest price Amazon has ever had it for since its launch. Now half price, it is highly recommended if you’re in the market for a new outdoor cooking gadget. Ninja are currently running their own summer sale, where the Woodfire has been reduced to £249.99.

Elemis Pro-Collagen Marine Cream – £71.96 (was £95, 24% off)

If you’ve been struggling to find a daily moisturiser that combats signs of ageing, contains SPF and hydrates your skin, Molly-Mae’s go-to Elemis Pro-Collagen Marine Cream could be the answer. Usually retailing at £95, this sought-after anti-ageing day cream, complete with SPF30 is up for grabs at £72. That makes it currently cheaper on Amazon than at LookFantastic and Sephora.

Ninja Foodi MAX 14-in-1 SmartLid Multi Cooker – £199.99 (was £309.99, 35% off)

For a limited time, shoppers can get their hands on the Ninja Foodi MAX 14-in-1 SmartLid Multi-Cooker for £199.99, down from £309.99. It’s no longer available to buy from Ninja, so Amazon is the only place where you can purchase the gadget. Thanks to its large 7.5L capacity, the copper and black air fryer is perfect for families and larger households with it feeding up to six people. It can fit a whole 3kg chicken, making it the ideal cooking companion for your Sunday roast.

Cosori 5.5L Air Fryer – £49.99 (was £109.99, 55% off)

If Ninja is a little out of your price range, the Cosori 5.5L Air Fryer is on sale at Amazon – it’s now only £49.99, down from £109.99. It’s got room for more food and is easy for beginners with its preset times. It also comes with a free recipe book full of healthy meal ideas. People have made things like courgette fries, falafel and fried chicken.

Levi’s Women’s 501 Crop Jeans – £47.49 (was £92.55, 49% off)

Levi’s first-ever pair of jeans was the 501s and they are still one of the denim retailers most iconic designs. They usually retail for around the £100 mark but the Amazon Prime Day sale has them reduced to less than £50. This style features a flattering cropped silhouette that can be worn for all seasons, plus the five-pocket feature makes them very practical.

LEGO Harry Potter Hogwarts Chamber of Secrets Castle – £95 (was £129.99, 27% off)

Shopping writer Phoebe Barton has dug out some of the best Amazon Prime Day LEGO deals on offer – including the LEGO Harry Potter Hogwarts Chamber of Secrets Castle now £95 down from £129.99. She also points out that Amazon is expecting Lego Star Wars to remain popular with shoppers, with the AT-TE Walker, Emperor’s Throne Room and R2-D2 sets among those reduced.

Nestlé The Big Chocolate Box – £15.99 (was £22.16, 28% off)

As if we needed an excuse to stock up on our chocolate supply, this epic Amazon Prime Day deal is here to help. The Nestlé The Big Chocolate Box contains a whopping 30 chocolate bars including favourites like KitKat, KitKat Chunky, Yorkie, Aero and Munchies. Now £15.99 down from £22.16, shoppers can tuck in for 53p per bar which is much cheaper than you’ll find your favourite treat down at the corner shop.

L’Oreal Paris Age Perfect Cell Renew Midnight Serum – £11 (was £31.99, 66% off)

Beauty editor Melisha Kaur has shared that the L’Oreal Paris Age Perfect Cell Renew Midnight Serum – which has rave reviews and usually retails for £32, is currently down to £11 on Amazon. Boots‘ price is £31.50 and Superdrug sells the same item for £21.30. The popular skincare buy is reportedly a cheaper alternative of Estee Lauder’s Advanced Night Repair Serum, which is usually £65. Already it’s a huge saving by switching to a cheaper alternative, but Amazon currently has the price reduced by 66%, making the savings even greater.

COLOR WOW Dream Coat Supernatural Spray – £18.90 (was £27, 30% off)

The beauty product that has been all over TikTok for months, with celebrity hairdressers and beauty gurus raving about its lasting powers is now 30% off at Amazon. The COLOR WOW Dream Coat Supernatural Spray claims to create an ‘invisible cloak’ protecting hair from moisture and keeping it weatherproof. Ideal for unpredictable UK weather, it has over 50,000 five-star reviews on Amazon so it’s well worth checking out.

Dr. Martens Women’s Blaire Sandal – £83.30 (was £117, 29% off)

Dr Martens chunky boots are a fail-safe option for winter but many shoppers are switching to the brand’s Blaire Sandals for the warmer months, hailing them the ‘best sandal for summer’. The ‘gorgeous’ shoes are now £34 less on the Amazon website, taking them down from £117 to £83.

Calgon Washing Machine Cleaner and Water Softener Tablets – £12.79 (was £28, 54% off)

The Calgon Washing Machine Cleaner and Water Softener Tablets work to remove limescale, residue dirt, rust and odours while giving the machine a deep clean. A box of 75 tablets would have cost you £28 but as part of the Amazon Prime Day deal, shoppers can get it for £12.79. It’s a great opportunity to top up on household supplies that you know you will go through in the year for less.

Apple 2022 MacBook Air laptop – £849 (was £999, 15% off)

Tech expert Dave Snelling reports that Amazon has slashed the price of the top-rated Apple MacBook Air in its Prime Day sale but you’ll need to act fast if you want to get this deal. The Macbook Air is priced at £849, a saving of £150 off its retail price. Buying direct from Apple will set you back £999 and £949 on John Lewis.

The MacBook Air features a stunning 13.6-inch Liquid Retina display and an impressive M2 chip that offers plenty of power and an 18-hour battery life. It also includes a 1080p FaceTime camera, 256GB of storage and a keyboard with a Touch ID fingerprint scanner for easy unlocking and secure online payments.

Furbo 360° Dog Camera – £129 (was £199.99, 35% off)

Bethan Shufflebotham tested out several different pet cameras in a quest to find the best and found the Furbo 360° Dog Camera is by far the most superior. She said: “The camera has provided invaluable peace of mind, and its features are fantastic, from the 360-degree view to two-way audio and treat tossing. It’s integrated really well into the home and neither of the dogs have tried to pull it off the side and eat all of the treats in it… yet.”

Philips Oscillating Tower Fan – £66.50 (was £89.99, 26% off)

With a heatwave reportedly around the corner, you won’t regret picking up a powerful fan while it is 26% off. The Philips Oscillating Tower Fan is said to be quiet even on the highest setting and is able to blow very cool air. It’s currently cheaper in the Amazon deal than it would be to buy directly through Philips or on Argos.