Royal Ascot is an event synonymous with elegance, grace, and timeless fashion. Typically, it plays host to a multitude of impeccably dressed guests who epitomise sartorial race day splendour.
Ascot fashion evolves constantly, with more women opting to wear suits and being encouraged to experiment with pre-loved clothing. Floral patterns and delicate lacework are popular choices year on year.
This year, Royal Ascot unveiled its first-ever ‘Fashion Bible,’ curated by celebrated British fashion designer Daniel Fletcher. “This lookbook is a first in the world-renowned event’s history and will project the event into a whole new realm of stylistic identity,” explains Hello! Fashion’s Orion Scott, “The idea behind the book is to give attendees an inspirational fashion guideline that’s appropriate for all Ascot enclosures.”
Fletcher, the first creative director in the event’s 300 year history, aims to welcome bold new looks, inventive sourcing, and a more conscious approach to dressing at the famed annual event.
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As the world renowned racecourse comes alive with the thundering hooves and excited cheers from Ascot 2024, it was the guests’ impeccable attire that truly captured our attention. Race enthusiasts, from Charlotte Hawkins to Louise Roe, seemed to embrace a blend of tradition and contemporary flair.
While adhering to the event’s dress code, they managed to express their personal style through subtle details and statement pieces. Scroll on to discover whose ensembles captured our hearts, and earn our outfit inspo screen shots…
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© Chris JacksonLaura-Ann oozed summer elegance in a lavender dress by The Pretty Dress Company. She paired it with a flower crown by Arturo Rios and a violet top handle bag from Launer London.
© GettySo simple and so elegant. Rosie opted for a chic three-piece white suit on Day Two, paired with a matching wide-brimmed headpiece.
© GettyRacegoer Tamara Holmgren brought the glamour in a grey-green dress featuring an embroidered corset-style bodice and a tiered tulle skirt. A peacock feather-style headpiece complemented her dramatic outfit.
© GettyCharlotte gave 60s elegance a contemporary twist in a fit-and-flare cream dress with statement black polka dots. A pair of mesh black court heels and a summery cream hat finished off her look.
© ShutterstockOn Day One of the races, Princess Eugenie was the epitome of summer in a mint green mini dress from Diane Von Furstenberg. Cream/beige pieces were her accessories of choice, keeping the whole look light and elegant. She opted for an Anya Hindmarch clutch, suede Aquazzura pumps, a wide-brimmed hat from Emily London and diamond drop earrings that her husband Jack gifted her to wear at their wedding.
© Chris JacksonGabriella wowed everyone at Ascot in her whimsical, flowing floral dress that seemed to capture the essence of a blooming British garden. Her peach hat added a delightful pop of colour, perfectly complementing her classic look.
© Kirstin SinclairStylist Nana Acheampong stole the spotlight in a dramatic black dress adorned with cascading ruffles. Her statement hat, with its fabulous feathered design, added an extra touch of glamour. To complete her ensemble, she carried a chic orange handbag, providing a bold contrast, and wore striking canary yellow heels that made her outfit pop.
© Mark CuthbertA vision in red, TV presenter Charlotte Hawkins‘ striking ensemble featured a sophisticated midi dress with an elegant bow detail at the neckline. Her dramatic red fascinator, adorned with roses and delicate netting, added a regal touch. Matching red shoes and simple jewellery completed the look, exuding timeless elegance.
© Chris JacksonFashion journalist Louise Roe’s playful outfit featured a pink floral dress with puffed sleeves and a flowing silhouette, perfect for a summer day at Ascot. Her standout accessory was a vibrant red fascinator adorned with roses (clearly a 2024 trend) adding a touch of drama. Complemented by pink sandals and a matching handbag, her look was fun and feminine.
© Chris JacksonRadiating glamour, interior designer Anouska Lancaster’s sparkling pink sequinned dress caught every glimmer of sunlight. She paired her dress with an extravagant floral headpiece, overflowing with pink blooms. To complete the outfit she donned pink shoes and a fringed handbag, making this ensemble a true showstopper.
© Chris JacksonFiona’s ensemble exuded ‘My Fair Lady’ charm with a white, ruffled maxi dress featuring delicate sheer sleeves and a stylish high neck. Her striking electric blue hat, adorned with netting, added a bold pop of colour. Coordinating accessories, including a chic handbag and court shoes, completed the look.
© Mark CuthbertZara turned heads in a sunny yellow dress with fabulous puffed sheer sleeves. Her wide-brimmed boater hat was the perfect accessory to her dopamine-inducing ensemble.
