The CFDA/Vogue Fashion Fund designers go digital for new fashion game

To digitise their designs, Fashion League uses software platform Marvelous Designer, which was originally designed for the fashion industry. The ultimate goal is for creators to be able to submit their digital work to the platform themselves. More fashion and beauty brand partnerships are planned. In January, the game and the CFDA will celebrate the 20th anniversary of the CFDA/Vogue Fashion Fund with additional content, including an event with alumni brands and prominent personalities from the CFDA/Vogue Fashion Fund selection committee appearing as non-player characters. Fashion League’s Charlotte Clisby, who oversees brand and talent partnerships, says to also expect future partnerships with entertainment brands and projects from TV and film releases.

Dynasty and Soull Ogun of L’Enchanteur consider themselves “retired gamers”, and feel that digitising their designs for a gaming multiverse allows them to expand their creative abilities. Oldham says he tried to select a range of pieces, including some that have a lot of movement, as well as singular strands of pearls. During a walkthrough of the experience, Oldham loved seeing how the fabrics moved within the game. “I’m excited to see how this translates for the jewellery movement as well, and I’m curious to see how the game captures the iridescence of pearls and gemstones, and how they catch light as digital objects.”

This type of discovery and exploration is central to the mission of the project, Kolb says. “Our goal with this initiative is to expose designers to new opportunities and encourage them to think outside the traditional fashion box. By integrating gaming into their creative process, we believe they can unlock new levels of creativity.”

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